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Hyundai pauses ads on X over brand safety issuesAdvertisers have fled the site ever since Musk acquired it in October 2022 and reduced content moderation, resulting in a sharp rise in hate speech on X, according to civil rights groups.
Reuters
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FILE PHOTO: Visitors take photographs in front of the logo of Hyundai Motor during the 2019 Seoul Motor Show in Goyang, South Korea, March 28, 2019. REUTERS/Kim Hong-Ji/File Photo
FILE PHOTO: Visitors take photographs in front of the logo of Hyundai Motor during the 2019 Seoul Motor Show in Goyang, South Korea, March 28, 2019. REUTERS/Kim Hong-Ji/File PhotoREUTERS/Kim Hong-Ji

South Korea's Hyundai said on Friday that it had paused advertising on X, formerly known as Twitter, and is speaking to the Elon Musk-owned social media platform directly about brand safety issues.

It was not immediately clear why the auto giant had paused the advertisements on the site, and Reuters has sought a comment. Meanwhile, X did not immediately respond to a Reuters' request for comment.

Last November, the White House condemned Musk's endorsement of what it called a "hideous" antisemitic conspiracy theory on X, while major companies such as Walt Disney, Warner Bros Discovery, and NBCUniversal parent Comcast paused their advertisements on his social media site.

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Advertisers have fled the site ever since Musk acquired it in October 2022 and reduced content moderation, resulting in a sharp rise in hate speech on X, according to civil rights groups.

Media watchdog Media Matters has previously found that corporate advertisements by IBM, Apple, Oracle , and Comcast's Xfinity were being placed alongside antisemitic content.

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(Published 19 April 2024, 09:40 IST)