Producer Ekta Kapoor's streaming platform ALTBalaji on Sunday apologised and removed the poster of show His Storyy from its social media pages after filmmaker Sudhanshu Saria alleged it was copied from the artwork of his film "Loev".
Saria, who bagged the National Award for best direction last month for his feature Knock Knock Knock, took to Twitter over the weekend and shared the poster of his acclaimed 2015 same-sex romantic-drama, which featured the film's two leads lying in an embrace.
The poster of His Storyy, shared by ALTBalaji on its social media pages, also showed the central characters in a strikingly similar position.
Saria called out the streamer for "blatantly" copying his poster and wrote the culture of plagiarising an artwork "must end."
Also read: Sudhanshu Saria accuses Ekta Kapoor's ALTBalaji of plagiarising his film's poster
In a statement posted on Twitter, ALTBalaji said the resemblance between the two posters cannot be passed off as "mere coincidence."
"On the 9th of April, we released a poster of His Storyy and were made aware of the existence of Sudhanshu's 'Loev' poster. The uncanny resemblance and similarity cannot be written off as a mere coincidence.
"It has been an oversight on part of our design team. For this we apologise," the statement read.
The statement came hours after filmmaker Vikramaditya Motwane lashed out at the streamer for continuing to display the poster despite Saria's allegations.
Motwane, who helmed Lootera which was backed by Kapoor's Balaji Motion Pictures, said the production house has a history of plagiarism and shared a poster of Kangana Ranaut from Judgmentall Hai Kya, which was alleged to have been lifted from the artwork of Hungarian artist, Flora Borsi.
"Not only have you stolen somebody’s hard work and passed it off as your own, you refuse to acknowledge your folly, or apologise, or pull the material down. Shame," Motwane wrote.
ALTBalaji has now removed the said poster from its social media platforms.
The streamer said it respects the creativity of every designer and would "never intentionally lift their work nor disregard their talent."
"Thus, an apology to the artists involved in the making of this poster is warranted. We have deleted the poster from all our platforms and we humbly apologise to the artists involved in the creation of the beautiful poster of Loev'" the statement added.
His Storyy stars Satyadeep Mishra, Priyamani Raj and Mrinal Dutt.