Tourism Department district unit will organise the World Tourism Day programme from September 27 to 30 under the theme ‘Tourism and Digital Transformation’.
Tourism Department Udupi assistant director Anitha Bhaskar addresses a press meet on the ‘Paryatan Parva’ programme on Malpe beach for World Tourism Day.
“The theme is designed to ensure big data helps digital platforms, artificial intelligence and the know-how of technological systems by facilitating the implementation of products, services and process that ultimately contribute to tourism transformation into a more sustainable sector. It also aims to explore the challenges and opportunities through modern technological platforms,” said the officer and added, “Interestingly, specific interest in travel has been on the rise in recent days.”
Events
She said that a variety of programmes will be held at Malpe, Padubidri, Trasi and Maravanthe beaches in the district. “The programme comprises live beach sessions and demonstrations, surfing demonstrations, heritage sale, cycling race, remote control air show, Swachhata Pakwada programme and Kishkinda artefacts exhibition,” she listed out.
“Live Yoga session and demonstration will be held for an hour on Malpe beach and around 200 people are expected to participate. The surfing demonstration will be held on all four days at Malpe, Kaup, Padubidri and Kundapur Kodi beaches in association with the Surfing Federation of India. The remote control air show is organised at the Yuva Meridian helipad grounds at Koteshwar,” Anitha explained.
Wine festival
The wine festival will be held in association with the Karnataka Wine Board. National and international wineries will participate, said the assistant director.
“Wine education session and sales will be held to promote moderate wine consumption. It offers and opportunity to stake holders to foster trade and business. The wine festival will include grape-stomping,” she explained.
Dance and music
Cultural programmes will be organised in the evenings of all the four days, said the officer.
“Yakshagana ballets, classical and non classical dance shows, Kangilu dance, Karaga-Kolata, Damami dance, Kathak, musical nights, the traditional dance of Koraga community, Dollu Kunita and folk music concert will entertain the audience on the beaches,” said Anitha.
“The food festival will serve especially sea food delicacies and desserts like ice cream and chocolates.