Kendrick Lamar.
Credit: Reuters Photo
Grammy-winning hip hop artist Kendrick Lamar will perform during the halftime show at the February 9 Super Bowl in New Orleans, the National Football League, Apple Music and label Roc Nation announced on Sunday.
The 37-year-old Lamar from Compton, the heart of the Los Angeles rap scene, has 17 Grammy wins and performed during the Super Bowl halftime show in 2022 along with Dr. Dre, Snoop Dogg, Eminem and Mary J Blige.
"Rap music is still the most impactful genre to date. And I'll be there to remind the world why. They got the right one," Lamar said in a news release.
Lamar has achieved massive success since his debut album "good kid, m.A.A.d city" released in 2012. He became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album "DAMN.".
Grammy-winning artist Usher performed during last season's Super Bowl halftime show, which is one of the most coveted slots in the US music calendar.
Iconic artists including the Rolling Stones, Beyonce, Stevie Wonder, Prince and Bruce Springsteen have taken the Super Bowl stage over the years.