<p>Adani Wilmar, which markets edible oils under Fortune brand, is entering into manufacturing of hand wash and sanitisers as part of its strategy to expand the portfolio under non-food category, its deputy CEO Angshu Mallick said.</p>.<p>Adani Wilmar, which is a joint venture between business conglomerate Adani group and Singapore's Wilmar group, is already manufacturing and marketing soaps under the brand 'Alife'.</p>.<p>"We are introducing two new products -- hand wash and sanitiser -- under Alife brand," Mallick said in an interview with PTI.</p>.<p>In the food category, he said the company has added several products in the last few years apart from edible oils.</p>.<p>Mallick said the company is selling rice, both basmati and non-basmati, wheat flour, maida, sooji, besan, pulses, sugar and soya nuggets.</p>.<p>He said bulk of the company's revenue comes from edible oil business, but the share of other food items is increasing.</p>.<p>Asked about the edible oil market, he said the demand has recovered significantly in the last few months but it is still down by 10-15 per cent from the pre-Covid level.</p>.<p>Mallick said the demand from hotels, restaurants and cafeterias (HoReCa) segment is still lower. However, sales to institutional clients, like namkeen makers, have improved.</p>.<p>The demand is expected to rise in the festival season, he added.</p>.<p>Mallick welcomed the government's decision to ban blending of mustard oil with any other cooking oil from October 1, saying this would help both consumers and farmers.</p>.<p>He said the move would also boost domestic production of edible oil and cut imports.</p>.<p>India imported around 15 million tonnes of vegetable oils during 2018-19 oil marketing year (November to October). The imports are likely to fall in the current oil year.</p>.<p>At present, Adani Wilmar owns more than 40 units that cumulatively translate to a refining capacity of over 16,800 tonnes per day, seed crushing capacity of 6,000 tonnes per day and packaging capacity of 12,900 tonnes per day.</p>.<p>The company's edible oil range includes soyabean, sunflower, mustard, rice bran, groundnut and cottonseed.</p>.<p>It forayed into the personal and skin care category last year with first product – Alife Soap.</p>.<p>The product portfolio spans under various brands such as - Fortune, King's, Bullet, Raag, Avsar, Pilaf, Jubilee, Fryola, Alpha, Alife and Aadhar.</p>.<p>Adani Wilmar also caters to institutional demand through its industry essential range which includes bulk packs of consumer essentials as well as lauric & bakery fats, castor oil derivatives, oleo chemicals and soya value added products.</p>
<p>Adani Wilmar, which markets edible oils under Fortune brand, is entering into manufacturing of hand wash and sanitisers as part of its strategy to expand the portfolio under non-food category, its deputy CEO Angshu Mallick said.</p>.<p>Adani Wilmar, which is a joint venture between business conglomerate Adani group and Singapore's Wilmar group, is already manufacturing and marketing soaps under the brand 'Alife'.</p>.<p>"We are introducing two new products -- hand wash and sanitiser -- under Alife brand," Mallick said in an interview with PTI.</p>.<p>In the food category, he said the company has added several products in the last few years apart from edible oils.</p>.<p>Mallick said the company is selling rice, both basmati and non-basmati, wheat flour, maida, sooji, besan, pulses, sugar and soya nuggets.</p>.<p>He said bulk of the company's revenue comes from edible oil business, but the share of other food items is increasing.</p>.<p>Asked about the edible oil market, he said the demand has recovered significantly in the last few months but it is still down by 10-15 per cent from the pre-Covid level.</p>.<p>Mallick said the demand from hotels, restaurants and cafeterias (HoReCa) segment is still lower. However, sales to institutional clients, like namkeen makers, have improved.</p>.<p>The demand is expected to rise in the festival season, he added.</p>.<p>Mallick welcomed the government's decision to ban blending of mustard oil with any other cooking oil from October 1, saying this would help both consumers and farmers.</p>.<p>He said the move would also boost domestic production of edible oil and cut imports.</p>.<p>India imported around 15 million tonnes of vegetable oils during 2018-19 oil marketing year (November to October). The imports are likely to fall in the current oil year.</p>.<p>At present, Adani Wilmar owns more than 40 units that cumulatively translate to a refining capacity of over 16,800 tonnes per day, seed crushing capacity of 6,000 tonnes per day and packaging capacity of 12,900 tonnes per day.</p>.<p>The company's edible oil range includes soyabean, sunflower, mustard, rice bran, groundnut and cottonseed.</p>.<p>It forayed into the personal and skin care category last year with first product – Alife Soap.</p>.<p>The product portfolio spans under various brands such as - Fortune, King's, Bullet, Raag, Avsar, Pilaf, Jubilee, Fryola, Alpha, Alife and Aadhar.</p>.<p>Adani Wilmar also caters to institutional demand through its industry essential range which includes bulk packs of consumer essentials as well as lauric & bakery fats, castor oil derivatives, oleo chemicals and soya value added products.</p>