<p>Dairy major GCMMF, which markets its products under Amul brand, on Saturday announced entry into organic food market with the launch of organic wheat flour.</p>.<p>The first product launched in this portfolio is "Amul Organic Whole Wheat Atta", Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) said in a statement.</p>.<p>Further, Amul will be launching products like moong daal, tur daal, chana daal and basmati rice in its organic portfolio.</p>.<p>The production of Amul organic atta is being done at state-of-the-art processing facility, Tribhuvan Das Patel Mogar Food Complex.</p>.<p>The product goes through a thorough procedure of lab testing multiple times to make sure that the product is as per organic standard laid down by Government of India, it said.</p>.<p>R S Sodhi , MD, GCMMF, said the cooperative is in the process of developing a pool of organic farmers and replicate their existing milk model in the organic sourcing.</p>.<p>This will increase the income of organic farmers and will lead to overall democratisation of the organic food industry.</p>.<p>Currently, the major challenge for the farmers is unavailability of market linkage for organic products and high cost of organic testing facilities, the statement said.</p>.<p>Therefore, along with creation of market linkage for organic farmers, Amul is in the process of setting up organic testing laboratories at 5 locations across India.</p>.<p>The first lab is being established at the Amul Fed Dairy in Ahmedabad.</p>.<p>GCMMF said the prime objective of launching organic wheat flour is to help its customers embark on a mission to a more sustainable and healthy lifestyle.</p>.<p>Amul organic atta will be launched at Amul Parlours and leading retail stores across Gujarat initially from the first week of June.</p>.<p>The product will also be available online for home delivery across Gujarat, Delhi-NCR, Mumbai and Pune from June onwards.</p>.<p>It will be available in two pack sizes of 1 kilogram at MRP of Rs 60 and 5 kilogram at MRP of Rs 290. </p>
<p>Dairy major GCMMF, which markets its products under Amul brand, on Saturday announced entry into organic food market with the launch of organic wheat flour.</p>.<p>The first product launched in this portfolio is "Amul Organic Whole Wheat Atta", Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) said in a statement.</p>.<p>Further, Amul will be launching products like moong daal, tur daal, chana daal and basmati rice in its organic portfolio.</p>.<p>The production of Amul organic atta is being done at state-of-the-art processing facility, Tribhuvan Das Patel Mogar Food Complex.</p>.<p>The product goes through a thorough procedure of lab testing multiple times to make sure that the product is as per organic standard laid down by Government of India, it said.</p>.<p>R S Sodhi , MD, GCMMF, said the cooperative is in the process of developing a pool of organic farmers and replicate their existing milk model in the organic sourcing.</p>.<p>This will increase the income of organic farmers and will lead to overall democratisation of the organic food industry.</p>.<p>Currently, the major challenge for the farmers is unavailability of market linkage for organic products and high cost of organic testing facilities, the statement said.</p>.<p>Therefore, along with creation of market linkage for organic farmers, Amul is in the process of setting up organic testing laboratories at 5 locations across India.</p>.<p>The first lab is being established at the Amul Fed Dairy in Ahmedabad.</p>.<p>GCMMF said the prime objective of launching organic wheat flour is to help its customers embark on a mission to a more sustainable and healthy lifestyle.</p>.<p>Amul organic atta will be launched at Amul Parlours and leading retail stores across Gujarat initially from the first week of June.</p>.<p>The product will also be available online for home delivery across Gujarat, Delhi-NCR, Mumbai and Pune from June onwards.</p>.<p>It will be available in two pack sizes of 1 kilogram at MRP of Rs 60 and 5 kilogram at MRP of Rs 290. </p>