<p>New Delhi: E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.</p>.<p>Rufus enables natural language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or compare products, the company said.</p>.<p>"Whether typing or speaking, customers can now enjoy a more intuitive shopping experience, further enhanced by AI-powered tools like personalised recommendations and Alexa for seamless shopping assistance," Saurabh Srivastava, Vice President, Categories, Amazon India said.</p>.Worst drought on record lowers Amazon rivers to all-time lows.<p>It has also introduced AI-Generated Review Highlights, which make use of Generative AI to provide concise summaries of customer reviews.</p>.<p>This feature gives customers quick insights into product sentiment and key attributes, allowing them to make more informed decisions with ease.</p>.<p>It also helps customers navigate specific product attributes, such as 'ease of use' by tapping on relevant highlights, saving them t0he effort of sifting through multiple reviews.</p>.<p>The Amazon Great Indian Festival is set to start from September 27, 2024, with a 24-hour early access for Prime members.</p>.<p>In addition to deals by brands, Amazon is offering almost 25,000 new launches coming from the top brands across electronics, mobile phones, TV, appliances, fashion, healthcare and other categories, Srivastava said.</p>.<p>Earlier this week, Amazon India announced the launch of three new fulfillment centers in Delhi NCR, Guwahati and Patna. </p>
<p>New Delhi: E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.</p>.<p>Rufus enables natural language interactions within the Amazon app, making it easy to ask product-related questions, get recommendations, or compare products, the company said.</p>.<p>"Whether typing or speaking, customers can now enjoy a more intuitive shopping experience, further enhanced by AI-powered tools like personalised recommendations and Alexa for seamless shopping assistance," Saurabh Srivastava, Vice President, Categories, Amazon India said.</p>.Worst drought on record lowers Amazon rivers to all-time lows.<p>It has also introduced AI-Generated Review Highlights, which make use of Generative AI to provide concise summaries of customer reviews.</p>.<p>This feature gives customers quick insights into product sentiment and key attributes, allowing them to make more informed decisions with ease.</p>.<p>It also helps customers navigate specific product attributes, such as 'ease of use' by tapping on relevant highlights, saving them t0he effort of sifting through multiple reviews.</p>.<p>The Amazon Great Indian Festival is set to start from September 27, 2024, with a 24-hour early access for Prime members.</p>.<p>In addition to deals by brands, Amazon is offering almost 25,000 new launches coming from the top brands across electronics, mobile phones, TV, appliances, fashion, healthcare and other categories, Srivastava said.</p>.<p>Earlier this week, Amazon India announced the launch of three new fulfillment centers in Delhi NCR, Guwahati and Patna. </p>