Apple's iPhone seen gaining market share in India as Pro model demand rises

Apple is expected to gain a larger share of India's smartphone sales, with the high-end iPhone 15 Pro and Pro Max models accounting for more of its shipments.

The company is projected to account for 7 per cent of all smartphone sales in the country from July to December, up from 5 per cent in the first half of 2023, according to data from market researcher Counterpoint shared exclusively with Reuters.

The tech giant has been touting India as its next big growth driver amid declining sales of its flagship device. Its suppliers have also been ramping up manufacturing operations in the region amid weakening demand and regulatory pressure in China.

Wait times in India for Apple's latest 15 Pro and Pro Max models, that go on sale Friday, are stretching up to late October, mirroring trends seen in China and the US.

Counterpoint estimated the models will account for 25 per cent of overall iPhone 15 shipments in India in the fourth quarter, a 4 per cent increase from what the previous generation top-range models accounted for a year earlier.

"The premium smartphone market in India has climbed tremendously from 0.8 per cent of the total market in 2019 to 6.1 per cent in the first half of 2023 and this is largely attributed to Apple's success," Nabila Popal, a research director at market intelligence firm IDC, said.

Apple is the largest player in the segment for smartphones priced over $800 in India, with a 67 per cent share in the first half, according to IDC data. Samsung accounted for 31 per cent of the segment.

Apple opened two flagship stores in the country earlier this year and CEO Tim Cook said in August that the company hit "record" revenue in India in the June quarter.

Still, Apple has a long way to go before the country could bring in sales seen in the company's major markets.

Morgan Stanley, in a note earlier this month, estimated that Apple's revenue from India is about half that of China.