<p>New Delhi: Homegrown FMCG major Dabur is taking its spice brand Badshah to overseas markets, expecting the brand it acquired last year to contribute around 4 per cent to international sales this fiscal, its CEO Mohit Malhotra said.</p>.<p>The company is eyeing the diaspora markets of the US, UK and the Middle East and is in the process of getting regulatory approvals and upscaling manufacturing.</p>.<p>Also, in the domestic market, Dabur has plans to take Badshah Masala to North, East and South besides expanding further in western markets of Maharashtra and Gujarat.</p>.With Rs 7,000 cr cash reserve, Dabur India scouting for acquisitions.<p>"The business (Badshah) is growing and this year it should contribute around 3-4 per cent of our overall international business. We expect a high double-digit growth from here," Malhotra told <em>PTI</em>.</p>.<p>According to him, overseas markets present a 'big business opportunity' for Badshah, specially in the UK and US where there is a significant presence of Indian diaspora which consumes Indian spices.</p>.<p>"We feel Badshah has a lot of scope in the UK and US...We are upscaling our own manufacturing. Some international exports have already started," said Malhotra.</p>.<p>Even before Dabur acquired Badshah Masala, which operates in ground spices, blended spices and seasonings, in a Rs 600 crore deal last year, it had some presence in few foreign markets. However, the company has now started exporting through its distributors, Malhotra added.</p>.<p>Talking about the brand, Malhotra said Badshah is "a great growth story and margin is also higher in blended spices. Badshah's 80 per cent business is in blended spice."</p><p>In the domestic market, Dabur is expanding Badshah in the western region, where it is very strong.</p>.<p>"First we will consolidate in that region. We would use our Dabur distribution to spread out. Then, over a period of 2-3 years, we will expand it in East, South and North," he said adding "Badshah is a great space, we have a food portfolio, which is very small. I had given a guidance in the market, which was very clear that food would go up to Rs 500 crore." </p><p>Through Badshah, Dabur entered into Rs 25,000 crore branded spices and seasoning market in India .</p>.<p>"There is a tailwind in the market which is converting from unbranded to branded at a very fast pace. It's a Rs 50,000 crore market, still Rs 25,000 crore is unbranded. This unbranded will become branded at a very fast pace. There is a tailwind of growth of 14-15 per cent in the category," he said.</p>
<p>New Delhi: Homegrown FMCG major Dabur is taking its spice brand Badshah to overseas markets, expecting the brand it acquired last year to contribute around 4 per cent to international sales this fiscal, its CEO Mohit Malhotra said.</p>.<p>The company is eyeing the diaspora markets of the US, UK and the Middle East and is in the process of getting regulatory approvals and upscaling manufacturing.</p>.<p>Also, in the domestic market, Dabur has plans to take Badshah Masala to North, East and South besides expanding further in western markets of Maharashtra and Gujarat.</p>.With Rs 7,000 cr cash reserve, Dabur India scouting for acquisitions.<p>"The business (Badshah) is growing and this year it should contribute around 3-4 per cent of our overall international business. We expect a high double-digit growth from here," Malhotra told <em>PTI</em>.</p>.<p>According to him, overseas markets present a 'big business opportunity' for Badshah, specially in the UK and US where there is a significant presence of Indian diaspora which consumes Indian spices.</p>.<p>"We feel Badshah has a lot of scope in the UK and US...We are upscaling our own manufacturing. Some international exports have already started," said Malhotra.</p>.<p>Even before Dabur acquired Badshah Masala, which operates in ground spices, blended spices and seasonings, in a Rs 600 crore deal last year, it had some presence in few foreign markets. However, the company has now started exporting through its distributors, Malhotra added.</p>.<p>Talking about the brand, Malhotra said Badshah is "a great growth story and margin is also higher in blended spices. Badshah's 80 per cent business is in blended spice."</p><p>In the domestic market, Dabur is expanding Badshah in the western region, where it is very strong.</p>.<p>"First we will consolidate in that region. We would use our Dabur distribution to spread out. Then, over a period of 2-3 years, we will expand it in East, South and North," he said adding "Badshah is a great space, we have a food portfolio, which is very small. I had given a guidance in the market, which was very clear that food would go up to Rs 500 crore." </p><p>Through Badshah, Dabur entered into Rs 25,000 crore branded spices and seasoning market in India .</p>.<p>"There is a tailwind in the market which is converting from unbranded to branded at a very fast pace. It's a Rs 50,000 crore market, still Rs 25,000 crore is unbranded. This unbranded will become branded at a very fast pace. There is a tailwind of growth of 14-15 per cent in the category," he said.</p>