<p>Fintech platform Razorpay on Tuesday said it has acquired Mumbai-based digital invoicing and customer engagement startup BillMe.</p>.<p> The partnership aims at empowering businesses with a hybrid model to engage better with end consumers, according to a release.</p>.<p> The company did not disclose the deal value.</p>.<p> '...now with Razorpay's merchant relations and strong understanding of the market, we will together enable a large base of offline retail brands to enjoy the best of both worlds, grow faster, and get seamless access to omnichannel payment solutions,' Razorpay Managing Director and Co-founder Shashank Kumar said.</p>.<p> Founded in 2018 by Kuber Pritmani, Jai Hemrajani and Rupam Jain, BillMe has served over 4,000 businesses and 15,000 retail Points Of Sale (POS).</p>.<p> 'Given the synergies between our cultures, values, and our visions, we look forward to co-transforming the cycle of customer engagement alongside Razorpay, and thereby bring about a greater impact and experience for end-consumers,' BillMe Co-founder Kuber Pritmani said.</p>.<p> This is the Bengaluru-based fintech's eighth acquisition, and first since its foray into omnichannel payments with the acquisition of end-to-end digital payments company Ezetap in August 2022. </p>
<p>Fintech platform Razorpay on Tuesday said it has acquired Mumbai-based digital invoicing and customer engagement startup BillMe.</p>.<p> The partnership aims at empowering businesses with a hybrid model to engage better with end consumers, according to a release.</p>.<p> The company did not disclose the deal value.</p>.<p> '...now with Razorpay's merchant relations and strong understanding of the market, we will together enable a large base of offline retail brands to enjoy the best of both worlds, grow faster, and get seamless access to omnichannel payment solutions,' Razorpay Managing Director and Co-founder Shashank Kumar said.</p>.<p> Founded in 2018 by Kuber Pritmani, Jai Hemrajani and Rupam Jain, BillMe has served over 4,000 businesses and 15,000 retail Points Of Sale (POS).</p>.<p> 'Given the synergies between our cultures, values, and our visions, we look forward to co-transforming the cycle of customer engagement alongside Razorpay, and thereby bring about a greater impact and experience for end-consumers,' BillMe Co-founder Kuber Pritmani said.</p>.<p> This is the Bengaluru-based fintech's eighth acquisition, and first since its foray into omnichannel payments with the acquisition of end-to-end digital payments company Ezetap in August 2022. </p>