<p>New Delhi: The Supreme Court on Tuesday directed yoga guru Baba Ramdev to be personally present in court for failing to file a reply to show cause notice in the contempt proceedings against him over Patanjali Ayurved's misleading advertisements.</p><p>A bench of Justices Hima Kohli and Ahsanuddin Amanullah took exception to failure of Ramdev and Acharya Balkrishna to file a response.</p><p>"You were not responding to the notice. A press conference was held," the bench said.</p><p>"How can you be in teeth of our orders?... Earlier our hands were tied," the bench told the counsel.</p><p>Senior advocate Mukul Rohatgi for Ramdev contended that the violation of the law is not contempt.</p><p>"What was relied on (earlier) in open court has to be recorded," he said.</p><p>"This is not fair. There is procedure. I am allowed to make submissions. Please put that on record," the counsel said.</p>.Patanjali is warned again, but does it care?.<p>The bench said there is no question of modification of the previous order.</p><p>The counsel again asked how Ramdev came into the picture.</p><p>"You are appearing, we will see on the next date," the bench told him.</p><p>On February 27, 2024, the Supreme Court had <a href="https://www.deccanherald.com/india/patanjali-advertisements-supreme-court-slams-misleading-and-false-claims-2912757">slammed the Centre</a> for its inaction against Patanjali's "misleading and false" advertisements claiming cure for various diseases and restrained the company run by Baba Ramdev from making such announcements for now.</p><p>The court had then said the entire country is being taken for a ride, while issuing a show cause contempt notice to the company and its MD Acharya Balkrishna.</p><p>It had then noted violations of the Drugs and Magic Remedies (Objectionable Advertisements) Act.</p><p>Indian Medical Association sought action against Baba Ramdev and Patanjali Ayurved for defaming allopathy medicine.</p><p>In November 2023, the apex court had <a href="https://www.deccanherald.com/india/stop-misleading-advertisements-sc-to-patanjali-ayurved-2779892">cautioned</a> Patanjali Ayurved against making "false" and "misleading" claims in advertisements about its medicines as a cure of several diseases.</p>
<p>New Delhi: The Supreme Court on Tuesday directed yoga guru Baba Ramdev to be personally present in court for failing to file a reply to show cause notice in the contempt proceedings against him over Patanjali Ayurved's misleading advertisements.</p><p>A bench of Justices Hima Kohli and Ahsanuddin Amanullah took exception to failure of Ramdev and Acharya Balkrishna to file a response.</p><p>"You were not responding to the notice. A press conference was held," the bench said.</p><p>"How can you be in teeth of our orders?... Earlier our hands were tied," the bench told the counsel.</p><p>Senior advocate Mukul Rohatgi for Ramdev contended that the violation of the law is not contempt.</p><p>"What was relied on (earlier) in open court has to be recorded," he said.</p><p>"This is not fair. There is procedure. I am allowed to make submissions. Please put that on record," the counsel said.</p>.Patanjali is warned again, but does it care?.<p>The bench said there is no question of modification of the previous order.</p><p>The counsel again asked how Ramdev came into the picture.</p><p>"You are appearing, we will see on the next date," the bench told him.</p><p>On February 27, 2024, the Supreme Court had <a href="https://www.deccanherald.com/india/patanjali-advertisements-supreme-court-slams-misleading-and-false-claims-2912757">slammed the Centre</a> for its inaction against Patanjali's "misleading and false" advertisements claiming cure for various diseases and restrained the company run by Baba Ramdev from making such announcements for now.</p><p>The court had then said the entire country is being taken for a ride, while issuing a show cause contempt notice to the company and its MD Acharya Balkrishna.</p><p>It had then noted violations of the Drugs and Magic Remedies (Objectionable Advertisements) Act.</p><p>Indian Medical Association sought action against Baba Ramdev and Patanjali Ayurved for defaming allopathy medicine.</p><p>In November 2023, the apex court had <a href="https://www.deccanherald.com/india/stop-misleading-advertisements-sc-to-patanjali-ayurved-2779892">cautioned</a> Patanjali Ayurved against making "false" and "misleading" claims in advertisements about its medicines as a cure of several diseases.</p>