More and more people are looking for (and finding) a partner with the help of dating apps and platforms. Credit: Getty Images
According to Statista, online dating services are expected to have reached 413 million active users worldwide by the end of 2022. Credit: Pixabay Photo
The United States is the country with the highest percentage of its population using online dating services approximately 53 million people translating to a penetration rate of 15.7%. Credit: Pixabay Photo
United States is also the country in which the segment generates the most revenue, with an expected market size of $829 million in 2022. Credit: Pixabay Photo
Online dating is also quite popular in European countries such as the UK which has a penetration rate of 11.5% and France having a penetration rate 10.9%. Credit: iStock Photo
Online dating apps in United Kingdom are expected to generate revenue of $116 million while the revenue generation of the same in France is expected to be $113 million in 2022. Credit: Getty Images
Despite usage relative to population being lower in India and China (at 3.4% and 6%, respectively), the sheer size of the countries’ populations translates into revenues that by far surpass those generated in European countries. Credit: Pixabay Photo
India is expected to generate a revenue of $559 million in 2022, and China is expected to generate $496 million from dating apps. Credit: Getty Images
The countries also have big online matchmaking markets generating around 30% (in the case of China) and 50% (in the case of India) more revenue than online dating services. Credit: Pixabay Photo
With a penetration rate of 9.2%, Germany is expected to generate $131 million by 2022. Credit: Pixabay Photo
Brazil has a penetration rate of 8.2% and is expected to generate $81 million in 2022 from dating apps. Credit: Pixabay Photo
Despite a lower penetration rate of 6.2%, Japan is expected to generate a revenue of $79 million. Credit: Pixabay Photo
South Africa has a penetration rate of 7.7% and is expected to generate $27 million in 2022. Credit: Pixabay Photo
Published 13 February 2022, 13:28 IST