<p>In a bid to secure top position in the sports utility vehicle segment, Maruti Suzuki India on Thursday unveiled two new products -- Jimny and Fronx -- in the country.</p>.<p>The country's largest carmaker also seeks to regain 50 per cent market share in the domestic passenger vehicle segment by bolstering its presence in the sports utility vehicle (SUV) space.</p>.<p>Unveiling the products at the Auto Expo 2023, Maruti Suzuki India MD and CEO Hisashi Takeuchi said the company's medium-term goal has been to get back 50 per cent market share and secure the number one position in the SUV segment.</p>.<p>In order to fulfil the stated goals, the company has unveiled the two new products today, he added.</p>.<p>"I am confident that Maruti Suzuki will attain number one position in the SUV segment in the financial year 23-24," Takeuchi said.</p>.<p>He noted that there has been a rapid shift in customer preference towards SUVs in the Indian market.</p>.<p>He added that the company's recently launched SUVs, Grand Vitara and Brezza, have received a resounding response from the market and are enjoying strong customer demand.</p>.<p>The Jimny comes with half a century of heritage.</p>.<p>Suzuki has sold more than 3.2 million units of Jimny worldwide, in 199 countries and regions.</p>.<p>But, to introduce Jimny to the Indian market, it had to be built as per the needs of Indian customers, Takeuchi noted.</p>.<p>"Jimny in its five-door avatar is being unveiled first in India today. Positioned as an all-terrain, robust, compact lifestyle SUV, this authentic 4-Wheel-Drive off-roader can tackle the harshest of terrains," he added.</p>.<p>Takeuchi noted that Fronx comes with a new one-litre Turbo Boosterjet Direct Injection engine.</p>.<p>The company commenced the bookings of both the models which would be sold through its Nexa retail outlets.</p>.<p>Deliveries are expected to begin in the first quarter of next financial year.</p>.<p>Last fiscal, the market share of Maruti Suzuki in the SUV space stood at just 10.9 per cent.</p>.<p>The lower share in the SUV market is seen as the reason for an overall drop in market share for the company in the passenger vehicle segment.</p>.<p>From 51 per cent in the fiscal year 2019, the market share dropped down to around 42 per cent in the second quarter of this fiscal year.</p>
<p>In a bid to secure top position in the sports utility vehicle segment, Maruti Suzuki India on Thursday unveiled two new products -- Jimny and Fronx -- in the country.</p>.<p>The country's largest carmaker also seeks to regain 50 per cent market share in the domestic passenger vehicle segment by bolstering its presence in the sports utility vehicle (SUV) space.</p>.<p>Unveiling the products at the Auto Expo 2023, Maruti Suzuki India MD and CEO Hisashi Takeuchi said the company's medium-term goal has been to get back 50 per cent market share and secure the number one position in the SUV segment.</p>.<p>In order to fulfil the stated goals, the company has unveiled the two new products today, he added.</p>.<p>"I am confident that Maruti Suzuki will attain number one position in the SUV segment in the financial year 23-24," Takeuchi said.</p>.<p>He noted that there has been a rapid shift in customer preference towards SUVs in the Indian market.</p>.<p>He added that the company's recently launched SUVs, Grand Vitara and Brezza, have received a resounding response from the market and are enjoying strong customer demand.</p>.<p>The Jimny comes with half a century of heritage.</p>.<p>Suzuki has sold more than 3.2 million units of Jimny worldwide, in 199 countries and regions.</p>.<p>But, to introduce Jimny to the Indian market, it had to be built as per the needs of Indian customers, Takeuchi noted.</p>.<p>"Jimny in its five-door avatar is being unveiled first in India today. Positioned as an all-terrain, robust, compact lifestyle SUV, this authentic 4-Wheel-Drive off-roader can tackle the harshest of terrains," he added.</p>.<p>Takeuchi noted that Fronx comes with a new one-litre Turbo Boosterjet Direct Injection engine.</p>.<p>The company commenced the bookings of both the models which would be sold through its Nexa retail outlets.</p>.<p>Deliveries are expected to begin in the first quarter of next financial year.</p>.<p>Last fiscal, the market share of Maruti Suzuki in the SUV space stood at just 10.9 per cent.</p>.<p>The lower share in the SUV market is seen as the reason for an overall drop in market share for the company in the passenger vehicle segment.</p>.<p>From 51 per cent in the fiscal year 2019, the market share dropped down to around 42 per cent in the second quarter of this fiscal year.</p>