<p>Meta Platforms is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned.</p><p>The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers and journalists.</p><p>Meta did not give a date for the launch, but Instagram head Adam Mosseri said it could happen soon.</p>.Why Meta is allowing users to see the inner workings of its new AI chatbot.<p>"We are close on web...," Mosseri said in a post on Threads on Friday. The launch could happen as early as this week, according to a report in the Wall Street Journal.</p><p>Threads, which launched as an Android and iOS app on July 5 and gained 100 million users in just five days, saw its popularity drop as users returned to the more familiar platform X after the initial rush to try Meta's new offering.</p>.<p>But in just over a month, its daily active users on Android app dropped to 10.3 million from the peak of 49.3 million, according to a report by analytics platform Similarweb dated Aug. 10.</p><p>Meanwhile, the management is moving quickly to launch new features. Threads now offers the ability to set post notifications for accounts and view them in a type of chronological feed.</p><p>It will soon roll out an improved search that could allow users to search for specific posts and not just accounts.</p>
<p>Meta Platforms is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned.</p><p>The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers and journalists.</p><p>Meta did not give a date for the launch, but Instagram head Adam Mosseri said it could happen soon.</p>.Why Meta is allowing users to see the inner workings of its new AI chatbot.<p>"We are close on web...," Mosseri said in a post on Threads on Friday. The launch could happen as early as this week, according to a report in the Wall Street Journal.</p><p>Threads, which launched as an Android and iOS app on July 5 and gained 100 million users in just five days, saw its popularity drop as users returned to the more familiar platform X after the initial rush to try Meta's new offering.</p>.<p>But in just over a month, its daily active users on Android app dropped to 10.3 million from the peak of 49.3 million, according to a report by analytics platform Similarweb dated Aug. 10.</p><p>Meanwhile, the management is moving quickly to launch new features. Threads now offers the ability to set post notifications for accounts and view them in a type of chronological feed.</p><p>It will soon roll out an improved search that could allow users to search for specific posts and not just accounts.</p>