<p class="bodytext">Orient Electric, a fan manufacturer from the $1.8-billion CK Birla Group, has envisioned to increase its share to 25% in the South Indian market over the coming months, on the back of a strong region-centric product strategy. </p>.<p class="bodytext">The Kolkata-headquartered company currently holds a 19% market share in the South.</p>.<p class="bodytext">Accordingly, the company on Wednesday launched its new 5-blade Wind-Pro Series of portable fans, priced from Rs 2,370.</p>.<p class="bodytext">Talking to <span class="italic">DH</span> on the sidelines of the launch, Orient Electric Senior Vice President and Business Head (Fans) Atul Jain said, "South India is a key focus market for Orient Electric, and with this new range of 5-blade Wind-Pro fans, we aim to increase our market share further in the region. The Wind-Pro range comes in table, stand and wall-mounted versions, and aptly provides a long-awaited solution for the consumer in Southern India."</p>.<p class="bodytext">The fan market in India is to the tune of 45 million unit sales every year, with the South Indian market contributing 30%. </p>.<p class="bodytext">"Our overall market share in India is 20%, and we are among the top-3 players in the country," Jain claimed.</p>.<p class="bodytext">Today, Orient sells more than 200 fan SKUs across a varied range of ceiling, pedestal, table, wall-mounted, multi-utility, and exhaust fan models. It plans to launch specific products periodically.</p>.<p class="bodytext">"When we launched the Wind-Pro Series too, we took into consideration the wind and climatic conditions of the Southern region. Our strong R&D team based in Faridabad is also working on several smart innovations including IoT, about which we'll share details in the future," he added.</p>.<p class="bodytext">Presently, Orient's three facilities at Kolkata, Guwahati and Faridabad, together have a production capacity of nine million units, of which 20% is exported to over 35 countries. The company also boasts of 4,000 dealers, one lakh retailers, 25 warehouses, and 320 service centres with 1,000 trained technicians.</p>.<p class="bodytext">Orient Electric as an entity contributes $250 million to the $1.8-billion CK Birla Group. And the former derives 70% of its business from fans, with the remainder coming from lighting, home appliances, and switch-gears.</p>
<p class="bodytext">Orient Electric, a fan manufacturer from the $1.8-billion CK Birla Group, has envisioned to increase its share to 25% in the South Indian market over the coming months, on the back of a strong region-centric product strategy. </p>.<p class="bodytext">The Kolkata-headquartered company currently holds a 19% market share in the South.</p>.<p class="bodytext">Accordingly, the company on Wednesday launched its new 5-blade Wind-Pro Series of portable fans, priced from Rs 2,370.</p>.<p class="bodytext">Talking to <span class="italic">DH</span> on the sidelines of the launch, Orient Electric Senior Vice President and Business Head (Fans) Atul Jain said, "South India is a key focus market for Orient Electric, and with this new range of 5-blade Wind-Pro fans, we aim to increase our market share further in the region. The Wind-Pro range comes in table, stand and wall-mounted versions, and aptly provides a long-awaited solution for the consumer in Southern India."</p>.<p class="bodytext">The fan market in India is to the tune of 45 million unit sales every year, with the South Indian market contributing 30%. </p>.<p class="bodytext">"Our overall market share in India is 20%, and we are among the top-3 players in the country," Jain claimed.</p>.<p class="bodytext">Today, Orient sells more than 200 fan SKUs across a varied range of ceiling, pedestal, table, wall-mounted, multi-utility, and exhaust fan models. It plans to launch specific products periodically.</p>.<p class="bodytext">"When we launched the Wind-Pro Series too, we took into consideration the wind and climatic conditions of the Southern region. Our strong R&D team based in Faridabad is also working on several smart innovations including IoT, about which we'll share details in the future," he added.</p>.<p class="bodytext">Presently, Orient's three facilities at Kolkata, Guwahati and Faridabad, together have a production capacity of nine million units, of which 20% is exported to over 35 countries. The company also boasts of 4,000 dealers, one lakh retailers, 25 warehouses, and 320 service centres with 1,000 trained technicians.</p>.<p class="bodytext">Orient Electric as an entity contributes $250 million to the $1.8-billion CK Birla Group. And the former derives 70% of its business from fans, with the remainder coming from lighting, home appliances, and switch-gears.</p>