<p>Hospitality technology platform OYO on Tuesday announced its foray into premium resorts and hotels category with the launch of its new brand -Palette with plans to have a total of 50 properties by second quarter of FY24.</p>.<p>The company has started 10 Palette resorts as a pilot in Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bangalore. It will add 40 more Palette resorts to its portfolio by Q2 FY 2024, OYO said in a statement.</p>.<p>"The expansion will encompass destinations like Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi," it added.</p>.<p>On the reasons behind the expansion, OYO Chief Merchant Officer Anuj Tejpal said, "Today, travellers are seeking more than just a place to stay; they are craving unique and memorable experiences. This paradigm shift, fuelled by rising disposable incomes, has prompted us to diversify our portfolio and introduce the Palette brand."</p>.<p>He further said the company has witnessed a very encouraging response for the existing 10 properties and the addition of new destinations will help OYO in having a more holistic portfolio for its guests.</p>.<p>OYO's other brands include Townhouse Oak, OYO Townhouse, Collection O, and Capital O. The company plans to add 1,800 new properties to its premium portfolio by the end of 2023.</p>
<p>Hospitality technology platform OYO on Tuesday announced its foray into premium resorts and hotels category with the launch of its new brand -Palette with plans to have a total of 50 properties by second quarter of FY24.</p>.<p>The company has started 10 Palette resorts as a pilot in Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bangalore. It will add 40 more Palette resorts to its portfolio by Q2 FY 2024, OYO said in a statement.</p>.<p>"The expansion will encompass destinations like Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi," it added.</p>.<p>On the reasons behind the expansion, OYO Chief Merchant Officer Anuj Tejpal said, "Today, travellers are seeking more than just a place to stay; they are craving unique and memorable experiences. This paradigm shift, fuelled by rising disposable incomes, has prompted us to diversify our portfolio and introduce the Palette brand."</p>.<p>He further said the company has witnessed a very encouraging response for the existing 10 properties and the addition of new destinations will help OYO in having a more holistic portfolio for its guests.</p>.<p>OYO's other brands include Townhouse Oak, OYO Townhouse, Collection O, and Capital O. The company plans to add 1,800 new properties to its premium portfolio by the end of 2023.</p>