PhonePe forays into local commerce with Pincode app on ONDC network

Walmart-backed PhonePe on Tuesday announced its foray into local commerce with the launch of its consumer app Pincode, built on the government's Open Network for Digital Commerce (ONDC) platform.

PhonePe Founder and CEO Sameer Nigam that the Pincode app will be available initially in Bangalore and it will expand to other cities after the app achieves transactions of around 10,000 per day.

"PhonePe is launching a new shopping app that puts stores at the heart of interaction. Pincode is going to open up in Bengaluru.

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"We are going to launch it city by city. We are going to first take transaction volumes like 10,000 a day before we open the next city. We are looking at 100 thousand per day by December," Nigam said.

He said this is the second consumer app from PhonePe in about seven years.

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Nigam said a separate app has been launched because expectations of customers are going to be different.

The app will pilot in Bangalore with grocery, food, pharma, electronics and home decor.

Retailers available on government supported ONDC (Open Network for Digital Commerce,) can join the app.