<p class="title">Film exhibition firm PVR on Friday announced its foray into the Sri Lankan market with the opening of its first theatre in collaboration with Shangri La Group.</p>.<p class="bodytext">PVR Lanka at One Galle Face Mall is a nine-screen property with premium luxury format besides a dedicated auditorium for young ones and family, the company said in a regulatory filing.</p>.<p class="bodytext">"Entering Sri Lanka was part of our business strategy for FY19-20...the socio-cultural similarity between the two nations (India and Sri Lanka) makes the scope for business growth opulently clear," PVR Chairman and Managing Director Ajay Bijli said.</p>.<p class="bodytext">He further said the company's vision has been to introduce new concepts and make regional content more accessible for the audience in Sri Lanka.</p>.<p class="bodytext">"The Indian film industry has grown exponentially in the last few years and has a global fan base that we aim to cater to through innovation and expansion," Bijli added.</p>.<p class="bodytext">PVR said its first property in Sri Lanka is spread across 38,454 square feet with a seating capacity of 1,176.</p>.<p class="bodytext">The company has 809 screens at 171 properties in 70 cities in India.</p>
<p class="title">Film exhibition firm PVR on Friday announced its foray into the Sri Lankan market with the opening of its first theatre in collaboration with Shangri La Group.</p>.<p class="bodytext">PVR Lanka at One Galle Face Mall is a nine-screen property with premium luxury format besides a dedicated auditorium for young ones and family, the company said in a regulatory filing.</p>.<p class="bodytext">"Entering Sri Lanka was part of our business strategy for FY19-20...the socio-cultural similarity between the two nations (India and Sri Lanka) makes the scope for business growth opulently clear," PVR Chairman and Managing Director Ajay Bijli said.</p>.<p class="bodytext">He further said the company's vision has been to introduce new concepts and make regional content more accessible for the audience in Sri Lanka.</p>.<p class="bodytext">"The Indian film industry has grown exponentially in the last few years and has a global fan base that we aim to cater to through innovation and expansion," Bijli added.</p>.<p class="bodytext">PVR said its first property in Sri Lanka is spread across 38,454 square feet with a seating capacity of 1,176.</p>.<p class="bodytext">The company has 809 screens at 171 properties in 70 cities in India.</p>