<p>Jewellery brand Tanishq is optimistic about consumer demand ahead of the biggest gold-buying day of the year, its top official told DH.</p>.<p>Dhanteras is seen as the most auspicious day in the Hindu calendar to buy gold.</p>.<p>"The customer wants to celebrate this festival season ‘khul ke’ (openly), no holds barred," said Ajoy Chawla, the chief executive officer of Tata-controlled Titan’s jewellery arm.</p>.<p>Chawla sees jewellery sales this year outpacing what Tanishq saw in 2021, when it surpassed pre-pandemic levels. Jewellery gained wallet share last year because other product categories struggled due to supply disruptions.</p>.<p>"We are targeting and aspiring for high growth, even though last year was a very good base," Chawla said on Friday.</p>.<p>The jewellery giant has stocked up well in advance for the occasion to avoid any disruption in diamond supply due to the Russia-Ukraine war.</p>.<p>Tanishq is gearing up for the wedding season that is expected to start next month. While wedding-led demand was lukewarm in the first half of the year, Chawla expects a spike in the back half.</p>.<p>"People are going for expensive stuff. Clearly ticket size jump is good because the segment of people whom we are targeting is also relatively less inflation-affected. So, in that segment customers are going for higher rated value (items)," he said.</p>.<p>Gold prices have moderated from their peaks, he added, stressing on the metal’s appeal as a safe haven.</p>.<p>"I personally feel it is a good time," he said. “Uncertainties always keep gold a little favoured.”</p>.<p>The flavour of this festival season will be lightweight and colourful jewellery that can be paired in layers with clothing, he said.</p>
<p>Jewellery brand Tanishq is optimistic about consumer demand ahead of the biggest gold-buying day of the year, its top official told DH.</p>.<p>Dhanteras is seen as the most auspicious day in the Hindu calendar to buy gold.</p>.<p>"The customer wants to celebrate this festival season ‘khul ke’ (openly), no holds barred," said Ajoy Chawla, the chief executive officer of Tata-controlled Titan’s jewellery arm.</p>.<p>Chawla sees jewellery sales this year outpacing what Tanishq saw in 2021, when it surpassed pre-pandemic levels. Jewellery gained wallet share last year because other product categories struggled due to supply disruptions.</p>.<p>"We are targeting and aspiring for high growth, even though last year was a very good base," Chawla said on Friday.</p>.<p>The jewellery giant has stocked up well in advance for the occasion to avoid any disruption in diamond supply due to the Russia-Ukraine war.</p>.<p>Tanishq is gearing up for the wedding season that is expected to start next month. While wedding-led demand was lukewarm in the first half of the year, Chawla expects a spike in the back half.</p>.<p>"People are going for expensive stuff. Clearly ticket size jump is good because the segment of people whom we are targeting is also relatively less inflation-affected. So, in that segment customers are going for higher rated value (items)," he said.</p>.<p>Gold prices have moderated from their peaks, he added, stressing on the metal’s appeal as a safe haven.</p>.<p>"I personally feel it is a good time," he said. “Uncertainties always keep gold a little favoured.”</p>.<p>The flavour of this festival season will be lightweight and colourful jewellery that can be paired in layers with clothing, he said.</p>