<p><br />Given that there are around 4 billion internet users in the world, one in eight is an Indian, says the Economic Survey report.<br /><br />Social Media penetration reached 17% in 2018, up from 11% in 2015. The most active social media platforms were YouTube, Facebook, WhatsApp and Instagram.</p>.<p>According to the total rate of content consumption on UC News Feed platform in India, Entertainment was the largest category in mobile content consumption for Indian users, accounting for 27.4%, followed by sports (18.6%) and lifestyle.</p>.<p><a href="https://www.deccanherald.com/budget-2019"><strong>Union Budget 2019 | Get the live news updates, views & analysis here</strong></a></p>.<p>The survey suggests, a total number of mobile subscribers stood at 1.17 billion in 2018. Smartphone users increased by 39% to reach 340 million in 2018. Average data consumption doubled from 4 GB to 8 GB per month between 2017 and 2018. Moreover, the digital media market grew 42% to reach `169 billion in 2018. Internet subscribers grew 28% from 446 million in December 2017 to 570 million in November 2018, driven by rural internet subscriber growth of 49%.</p>.<p>The various segments of digital media include- online video viewing, audios, news through OTT platforms and social media etc.</p>
<p><br />Given that there are around 4 billion internet users in the world, one in eight is an Indian, says the Economic Survey report.<br /><br />Social Media penetration reached 17% in 2018, up from 11% in 2015. The most active social media platforms were YouTube, Facebook, WhatsApp and Instagram.</p>.<p>According to the total rate of content consumption on UC News Feed platform in India, Entertainment was the largest category in mobile content consumption for Indian users, accounting for 27.4%, followed by sports (18.6%) and lifestyle.</p>.<p><a href="https://www.deccanherald.com/budget-2019"><strong>Union Budget 2019 | Get the live news updates, views & analysis here</strong></a></p>.<p>The survey suggests, a total number of mobile subscribers stood at 1.17 billion in 2018. Smartphone users increased by 39% to reach 340 million in 2018. Average data consumption doubled from 4 GB to 8 GB per month between 2017 and 2018. Moreover, the digital media market grew 42% to reach `169 billion in 2018. Internet subscribers grew 28% from 446 million in December 2017 to 570 million in November 2018, driven by rural internet subscriber growth of 49%.</p>.<p>The various segments of digital media include- online video viewing, audios, news through OTT platforms and social media etc.</p>