<p>Google Play on Thursday said that the company will continue to invest in India on solving for local opportunities and challenges, as it celebrated its 10th anniversary.</p>.<p>Indian apps and games saw a 200 per cent increase in active monthly users and an 80 per cent increase in consumers spends in 2021 compared to 2019 on Google Play.</p>.<p>Aditya Swamy, Director, Play Partnerships, said that local developers are finding global audiences with Indian apps and games, seeing a 150 per cent increase in time spent by users outside India in 2021 compared to 2019 on Google Play.</p>.<p>"We will continue to invest in initiatives that enable a diverse range of developers to build helpful apps and successful businesses on Play," Swamy said in a blog post.</p>.<p>"We want to help every developer with an idea capitalise on the potential to reach 2.5 billion monthly active users and 190 countries with Google Play," he added.</p>.<p>India is uniquely positioned to become a leading hub for global app innovation and there is tremendous potential for homegrown startups across the country - regardless of size and geography -- to thrive in the global app ecosystem.</p>.<p>"We will continue to evolve our tools to support developers' business decision making and evolve our business models to help them grow their businesses," Swamy mentioned.</p>.<p>More than 2 million developers work with Google Play to build businesses and reach people across the globe.</p>.<p>"We are excited by what Play's developer and user communities in India will experience and build in the next 10 years," said Swamy.</p>.<p>The company said that in the past two years, it has seen apps across categories such as education, payments, health, entertainment, and gaming witness stupendous growth.</p>.<p>"There has been great momentum in gaming too. Ludo King became one of the first Indian games to cross 500 million downloads," said Google Play.</p>
<p>Google Play on Thursday said that the company will continue to invest in India on solving for local opportunities and challenges, as it celebrated its 10th anniversary.</p>.<p>Indian apps and games saw a 200 per cent increase in active monthly users and an 80 per cent increase in consumers spends in 2021 compared to 2019 on Google Play.</p>.<p>Aditya Swamy, Director, Play Partnerships, said that local developers are finding global audiences with Indian apps and games, seeing a 150 per cent increase in time spent by users outside India in 2021 compared to 2019 on Google Play.</p>.<p>"We will continue to invest in initiatives that enable a diverse range of developers to build helpful apps and successful businesses on Play," Swamy said in a blog post.</p>.<p>"We want to help every developer with an idea capitalise on the potential to reach 2.5 billion monthly active users and 190 countries with Google Play," he added.</p>.<p>India is uniquely positioned to become a leading hub for global app innovation and there is tremendous potential for homegrown startups across the country - regardless of size and geography -- to thrive in the global app ecosystem.</p>.<p>"We will continue to evolve our tools to support developers' business decision making and evolve our business models to help them grow their businesses," Swamy mentioned.</p>.<p>More than 2 million developers work with Google Play to build businesses and reach people across the globe.</p>.<p>"We are excited by what Play's developer and user communities in India will experience and build in the next 10 years," said Swamy.</p>.<p>The company said that in the past two years, it has seen apps across categories such as education, payments, health, entertainment, and gaming witness stupendous growth.</p>.<p>"There has been great momentum in gaming too. Ludo King became one of the first Indian games to cross 500 million downloads," said Google Play.</p>