<p>Zydus Wellness on Saturday said it has roped in Bollywood actor Katrina Kaif as brand ambassador of its low calorie sweetener brand 'Sugar Free'.</p>.<p>"Bringing Katrina Kaif on board as Sugar Free's new brand ambassador is a step toward accelerating this growth and strengthening our position as the market leader," Zydus Wellness Chief Operating Officer and Director Tarun Arora said in a statement.</p>.<p>Katrina's passion towards health and fitness resonates strongly with the company's brand values, he added.</p>.<p>"We want to build on her immense popularity and following to reach newer audiences looking to take the first step toward fitness," Arora noted.</p>.<p>As a part of this association, Kaif would be the face of the parent brand Sugar Free and its extensions - Sugar Free D'lite chocolates.</p>.<p>Sugar Free has a strong presence in India with a 94 per cent market share of the sugar substitute category, the company said.</p>.<p>The brand is well distributed across the country, with a presence in 4.5 lakh outlets, it added.</p>.<p>Zydus Wellness has various brands as well like Complan, Everyuth, Nycil, Glucon-D, Sugarlite and Nutralite.</p>.<p>Headquartered in Ahmedabad and Mumbai, the Zydus Wellness business spans over 20 countries and 3 continents.</p>
<p>Zydus Wellness on Saturday said it has roped in Bollywood actor Katrina Kaif as brand ambassador of its low calorie sweetener brand 'Sugar Free'.</p>.<p>"Bringing Katrina Kaif on board as Sugar Free's new brand ambassador is a step toward accelerating this growth and strengthening our position as the market leader," Zydus Wellness Chief Operating Officer and Director Tarun Arora said in a statement.</p>.<p>Katrina's passion towards health and fitness resonates strongly with the company's brand values, he added.</p>.<p>"We want to build on her immense popularity and following to reach newer audiences looking to take the first step toward fitness," Arora noted.</p>.<p>As a part of this association, Kaif would be the face of the parent brand Sugar Free and its extensions - Sugar Free D'lite chocolates.</p>.<p>Sugar Free has a strong presence in India with a 94 per cent market share of the sugar substitute category, the company said.</p>.<p>The brand is well distributed across the country, with a presence in 4.5 lakh outlets, it added.</p>.<p>Zydus Wellness has various brands as well like Complan, Everyuth, Nycil, Glucon-D, Sugarlite and Nutralite.</p>.<p>Headquartered in Ahmedabad and Mumbai, the Zydus Wellness business spans over 20 countries and 3 continents.</p>