<p>The Hindi dubbed version of actor Vijay’s latest movie <em>Master </em>has proved to be a ‘complete disaster’ at the domestic box office despite releasing during the Pongal season. Speaking to <em>DH</em>, trade analyst Joginder Tuteja says that the film’s lifetime net collection in the North is less than Rs two crore.</p>.<p>“People were not even aware of its release. Moreover, the film’s content was South centric. There was nothing in it for the Hindi crowd.” he adds.</p>.<p><em>Master</em>, directed by Kaithi-helmer Lokesh Kanagaraj, is an action-thriller that revolves around the journey of a rowdy professor. The film features several punch dialogues with a heavy Tamil nativity. The setting too is more suited for the Kollywood audience than a Hindi one. The cast includes Vijay Sethupathi, Andrea Jeremiah and Petta star Malavika Mohanan. While these actors enjoy a decent fan following in Tamil Nadu, they are not too popular in other markets. This has apparently worked against the film in the Hindi belt.</p>.<p><em>Master </em>is Vijay’s second attempt at trying to woo the pan-India/Hindi audience. ‘Thalapathy’ had previously tried to expand his fan base with the 2015 release <em>Puli</em>, which proved to be a failure despite the fact that it featured Sridevi in a key role.</p>.<p>The phenomenal response to Baahubali had opened new avenues for films made in the four major South India languages with production houses backing pan-India content. The revolution has, however, yielded mixed results. While biggies such as <em>KGF</em>, the Prabhas-starrer <em>Saaho </em>and Rajinikanth’s <em>2.0 </em>did well in the Hindi belt, films like <em>Mamangam </em>and <em>Sye Raa Narasimha Reddy</em> failed to set the cash registers ringing.</p>.<p><em>Master’s </em>lacklustre performance indicates that Vijay is not a bankable name in the Hindi belt despite his impressive body of work. He, however, might be able to expand his fanbase if he chooses scripts with a universal appeal.</p>.<p>With Master in theatres, Vijay is set to turn his attention to his next movie <em>Thalapathy 65</em>. The film will be directed by Nelson, who wielded the microphone for Kolamaavu Kokila, and feature the mass hero in a new avatar.</p>
<p>The Hindi dubbed version of actor Vijay’s latest movie <em>Master </em>has proved to be a ‘complete disaster’ at the domestic box office despite releasing during the Pongal season. Speaking to <em>DH</em>, trade analyst Joginder Tuteja says that the film’s lifetime net collection in the North is less than Rs two crore.</p>.<p>“People were not even aware of its release. Moreover, the film’s content was South centric. There was nothing in it for the Hindi crowd.” he adds.</p>.<p><em>Master</em>, directed by Kaithi-helmer Lokesh Kanagaraj, is an action-thriller that revolves around the journey of a rowdy professor. The film features several punch dialogues with a heavy Tamil nativity. The setting too is more suited for the Kollywood audience than a Hindi one. The cast includes Vijay Sethupathi, Andrea Jeremiah and Petta star Malavika Mohanan. While these actors enjoy a decent fan following in Tamil Nadu, they are not too popular in other markets. This has apparently worked against the film in the Hindi belt.</p>.<p><em>Master </em>is Vijay’s second attempt at trying to woo the pan-India/Hindi audience. ‘Thalapathy’ had previously tried to expand his fan base with the 2015 release <em>Puli</em>, which proved to be a failure despite the fact that it featured Sridevi in a key role.</p>.<p>The phenomenal response to Baahubali had opened new avenues for films made in the four major South India languages with production houses backing pan-India content. The revolution has, however, yielded mixed results. While biggies such as <em>KGF</em>, the Prabhas-starrer <em>Saaho </em>and Rajinikanth’s <em>2.0 </em>did well in the Hindi belt, films like <em>Mamangam </em>and <em>Sye Raa Narasimha Reddy</em> failed to set the cash registers ringing.</p>.<p><em>Master’s </em>lacklustre performance indicates that Vijay is not a bankable name in the Hindi belt despite his impressive body of work. He, however, might be able to expand his fanbase if he chooses scripts with a universal appeal.</p>.<p>With Master in theatres, Vijay is set to turn his attention to his next movie <em>Thalapathy 65</em>. The film will be directed by Nelson, who wielded the microphone for Kolamaavu Kokila, and feature the mass hero in a new avatar.</p>