<p>Mollywood legend Mohanlal's latest movie <em>Marakkar</em> is set to hit the screens on Thursday, which has created a great deal of buzz among fans. The Priyadarshan-helmed period drama revolves around the life of a naval admiral and has the potential to be a gamechanger for the industry. So, will <em>Marakkar </em>prove to be the biggest hit of Lalettan's illustrious career?</p>.<p>Here is our SWOT analysis.</p>.<p><strong>Strengths</strong></p>.<p>Mohanlal, the star of sensational blockbusters such as Drishyam and Lucifer, is the biggest name in Mollywood today. His mere association with the movie should help it take an impressive start at the box office. </p>.<p>Judging by the trailer, the flick will feature several larger-than-life action scenes and intense dramatic sequences. The grand production values make it something that can be enjoyed on the big screen. The film's technical aspects -- right from cinematography to the sound design -- too appear to be quite good. Mohanlal is supported by an ensemble cast that includes the likes of Manju Warrier, Suniel Shetty, Keerthy Suresh, Arjun Sarja and Pranav Mohanlal. </p>.<p><strong>Weaknesses</strong></p>.<p>The story may not appeal to the non-Malayalam audience. Moreover, judging by the trailer, it does not feature commercial elements such as 'massy' punch dialogues and romantic sequences that helped <em>Baahubali </em>emerge as a pan-India hit. </p>.<p><strong>Opportunities</strong></p>.<p>Priyadarshan and 'Lalettan' previously collaborated for classics such as <em>Chithram </em>and<em> Kaalapani</em>, emerging as a bankable combination. <em>Marakkar</em> is their first collaboration in five years, which has piqued the curiosity of fans. </p>.<p>The film bagged three National Awards this year, which should work in its favour. </p>.<p>It won't face too much competition at the box office as it is the only major Malayalam film to release in Kerala this week. <em>Kurup</em> is unlikely to be a problem for <em>Marakkar</em> as the Dulquer Salman-starrer hit theatres nearly three weeks ago.</p>.<p><strong>Threats</strong></p>.<p><em>Marakkar</em>, which has been shot on a budget of Rs 100 crore, needs to do well outside Kerala as well in order to emerge as Mollywood's answer to the <em>Baahubali </em>saga. This, however, is easier said than done for it will face competition from Balakrishna's <em>Akhanda</em> in the Telugu states. Moreover, it has not created much buzz in the Hindi belt.</p>
<p>Mollywood legend Mohanlal's latest movie <em>Marakkar</em> is set to hit the screens on Thursday, which has created a great deal of buzz among fans. The Priyadarshan-helmed period drama revolves around the life of a naval admiral and has the potential to be a gamechanger for the industry. So, will <em>Marakkar </em>prove to be the biggest hit of Lalettan's illustrious career?</p>.<p>Here is our SWOT analysis.</p>.<p><strong>Strengths</strong></p>.<p>Mohanlal, the star of sensational blockbusters such as Drishyam and Lucifer, is the biggest name in Mollywood today. His mere association with the movie should help it take an impressive start at the box office. </p>.<p>Judging by the trailer, the flick will feature several larger-than-life action scenes and intense dramatic sequences. The grand production values make it something that can be enjoyed on the big screen. The film's technical aspects -- right from cinematography to the sound design -- too appear to be quite good. Mohanlal is supported by an ensemble cast that includes the likes of Manju Warrier, Suniel Shetty, Keerthy Suresh, Arjun Sarja and Pranav Mohanlal. </p>.<p><strong>Weaknesses</strong></p>.<p>The story may not appeal to the non-Malayalam audience. Moreover, judging by the trailer, it does not feature commercial elements such as 'massy' punch dialogues and romantic sequences that helped <em>Baahubali </em>emerge as a pan-India hit. </p>.<p><strong>Opportunities</strong></p>.<p>Priyadarshan and 'Lalettan' previously collaborated for classics such as <em>Chithram </em>and<em> Kaalapani</em>, emerging as a bankable combination. <em>Marakkar</em> is their first collaboration in five years, which has piqued the curiosity of fans. </p>.<p>The film bagged three National Awards this year, which should work in its favour. </p>.<p>It won't face too much competition at the box office as it is the only major Malayalam film to release in Kerala this week. <em>Kurup</em> is unlikely to be a problem for <em>Marakkar</em> as the Dulquer Salman-starrer hit theatres nearly three weeks ago.</p>.<p><strong>Threats</strong></p>.<p><em>Marakkar</em>, which has been shot on a budget of Rs 100 crore, needs to do well outside Kerala as well in order to emerge as Mollywood's answer to the <em>Baahubali </em>saga. This, however, is easier said than done for it will face competition from Balakrishna's <em>Akhanda</em> in the Telugu states. Moreover, it has not created much buzz in the Hindi belt.</p>