<p>Noted director Priyadarshan's upcoming movie <em>Hungama 2</em> is set to premiere on Hotstar on July 23 much to the delight of fans. The comedy-drama has garnered a decent amount of attention with its trailer, suggesting that those fond of light-hearted entertainers are in for a treat. So, will the flick be able to live up to the expectations? Here's our SWOT analysis.<br /> </p>.<p><strong>Strength: Priyadarshan's popularity</strong><br /><br />'Priyan', a popular name in the Hindi film industry, enjoys a strong fan following due to his clean and family-friendly brand of comedy. The star filmmaker, who began his Bollywood career with the commercially unsuccessful Muskurahat, emerged as a force to be reckoned with due to films such as <em>Hulchul</em>, <em>Hera Pheri </em>and<em> Bhool Bhulaiyaa</em>. Judging by the trailer, <em>Hungama 2</em> is not too different from his best work and may offer fans clean entertainment. Shilpa Shetty's association with the film too may help it. </p>.<p><strong>Weakness: Newcomers in the lead</strong></p>.<p>The trailer suggests that the film will revolve around the characters [played by Meezaan and Pranitha, who are not established names in Hindi cinema. Meezaan made his Bollywood debut with the Sanjay Leela Bhansali-backed <em>Malaal</em>, which did not do well at the box office. Pranitha, on the other hand, is an established name in Kannada and Telugu cinema but does not have a base in Bollywood. The film may find limited patronage initially due to the lack of star power.</p>.<p><strong>Also Read |</strong> <strong><a href="https://www.deccanherald.com/entertainment/have-mixed-feelings-about-ott-only-release-for-hungama-2-pranitha-subhash-1009662.html" target="_blank">Have mixed feelings about OTT-only release for 'Hungama 2': Pranitha Subhash</a></strong><br /><br /><strong>Opportunity: No box office pressure</strong><br /><br />The OTT revolution has opened new avenues for relatively smaller films as there is no pressure on box office performances. Films such as <em>Chintu Ka Birthday</em> and <em>Darbaan </em>found an audience despite the lack of star power as the content was good. <em>Hungama 2</em> too might benefit if it receives rave reviews.<br /><br /><strong>Threat: Potential clashes</strong></p>.<p>The language barrier has become a thing of the past in the 'OTT era' as most content is released with subtitles. As such, <em>Hungama 2</em> too will face competition from the Telugu film <em>Narappa </em>and the Tamil drama<em> Sarpatta Paramabarai</em>, which feature established actors in the lead. <em>14 Phere </em>and the anthology <em>Feels Like Ishq</em> may give <em>Hungama 2 </em>a run for its money as they are set in a somewhat similar space. </p>
<p>Noted director Priyadarshan's upcoming movie <em>Hungama 2</em> is set to premiere on Hotstar on July 23 much to the delight of fans. The comedy-drama has garnered a decent amount of attention with its trailer, suggesting that those fond of light-hearted entertainers are in for a treat. So, will the flick be able to live up to the expectations? Here's our SWOT analysis.<br /> </p>.<p><strong>Strength: Priyadarshan's popularity</strong><br /><br />'Priyan', a popular name in the Hindi film industry, enjoys a strong fan following due to his clean and family-friendly brand of comedy. The star filmmaker, who began his Bollywood career with the commercially unsuccessful Muskurahat, emerged as a force to be reckoned with due to films such as <em>Hulchul</em>, <em>Hera Pheri </em>and<em> Bhool Bhulaiyaa</em>. Judging by the trailer, <em>Hungama 2</em> is not too different from his best work and may offer fans clean entertainment. Shilpa Shetty's association with the film too may help it. </p>.<p><strong>Weakness: Newcomers in the lead</strong></p>.<p>The trailer suggests that the film will revolve around the characters [played by Meezaan and Pranitha, who are not established names in Hindi cinema. Meezaan made his Bollywood debut with the Sanjay Leela Bhansali-backed <em>Malaal</em>, which did not do well at the box office. Pranitha, on the other hand, is an established name in Kannada and Telugu cinema but does not have a base in Bollywood. The film may find limited patronage initially due to the lack of star power.</p>.<p><strong>Also Read |</strong> <strong><a href="https://www.deccanherald.com/entertainment/have-mixed-feelings-about-ott-only-release-for-hungama-2-pranitha-subhash-1009662.html" target="_blank">Have mixed feelings about OTT-only release for 'Hungama 2': Pranitha Subhash</a></strong><br /><br /><strong>Opportunity: No box office pressure</strong><br /><br />The OTT revolution has opened new avenues for relatively smaller films as there is no pressure on box office performances. Films such as <em>Chintu Ka Birthday</em> and <em>Darbaan </em>found an audience despite the lack of star power as the content was good. <em>Hungama 2</em> too might benefit if it receives rave reviews.<br /><br /><strong>Threat: Potential clashes</strong></p>.<p>The language barrier has become a thing of the past in the 'OTT era' as most content is released with subtitles. As such, <em>Hungama 2</em> too will face competition from the Telugu film <em>Narappa </em>and the Tamil drama<em> Sarpatta Paramabarai</em>, which feature established actors in the lead. <em>14 Phere </em>and the anthology <em>Feels Like Ishq</em> may give <em>Hungama 2 </em>a run for its money as they are set in a somewhat similar space. </p>