<p>Designer Gurmeen Shrivastav’s custom-made brand — ‘Nyshaas Syaahi Sa Vastra’ — a sustainable designer-wear brand celebrates women of all ages.</p>.<p>Women’s bodies tend to change, and if someone is investing huge amounts in a set of clothes and if they are unable to wear it in a year or two, it goes to waste. Gurmeen fills that gap.</p>.<p>She keeps experimenting and has recently come up with something new and wholesome, where she not only focuses on the bride and the groom but also their relatives and friends.</p>.<p>She also provides employment to women from less-privileged sections. In a candid interview with <span class="italic">Metrolife</span>, she talks about the modern Indian bride and bridal fashion trends.</p>.<p class="Question"><strong>What are the current popular trends in bridal fashion?</strong></p>.<p>The bridal trends in India have not changed much with time. It will probably be the same even in the future. Be it a Punjabi bride or a Marwari bride, most brides prefer red lehengas, and it is a colour that has remained constant in trend.</p>.<p class="Question"><strong>Do brides continue to prioritise grandeur over comfort, or has that changed over the years?</strong></p>.<p>Unlike old times, today comfort is a major factor. One can only enjoy wearing their wedding outfit if they are comfortable.</p>.<p>Even after the wedding, people crave to wear their wedding outfits. If they are not comfortable, it would not be their favourite choice for future functions. </p>.<p class="Question"><strong>Is there a market for second-hand wedding attires in India?</strong></p>.<p>In the first world countries, pre-loved clothing is a thing, but in India, we are still to catch up with the trend. Wedding attire has a lot of emotional value attached to it, and people would not want to sell it.</p>.<p>Also, brides want to be the best version of themselves on their wedding day, so they want the perfect attire. However, I think that pre-loved clothing could be an option for others who are attending the function.</p>.<p class="Question"><strong>Do you think the fashion industry in India is slowly becoming sustainable?</strong></p>.<p>Fashion is one of the fields with maximum wastage. We are still trying to be a sustainable industry in India, but it is a long journey.</p>.<p>Many new and upcoming brands focus on the sustainability part a lot more than the old brands. Some brands use leftover materials to make accessories and other useful items.</p>.<p class="Question"><strong>How has it been to work with a team of 30 lesser-privileged women?</strong></p>.<p>They are amazing. They learned really quickly, and we trained them about how can we use even the last cutting of cloth that usually goes to waste.</p>.<p>They were surprised as they never thought that even the smallest piece of fabric could be transformed into something useful. </p>
<p>Designer Gurmeen Shrivastav’s custom-made brand — ‘Nyshaas Syaahi Sa Vastra’ — a sustainable designer-wear brand celebrates women of all ages.</p>.<p>Women’s bodies tend to change, and if someone is investing huge amounts in a set of clothes and if they are unable to wear it in a year or two, it goes to waste. Gurmeen fills that gap.</p>.<p>She keeps experimenting and has recently come up with something new and wholesome, where she not only focuses on the bride and the groom but also their relatives and friends.</p>.<p>She also provides employment to women from less-privileged sections. In a candid interview with <span class="italic">Metrolife</span>, she talks about the modern Indian bride and bridal fashion trends.</p>.<p class="Question"><strong>What are the current popular trends in bridal fashion?</strong></p>.<p>The bridal trends in India have not changed much with time. It will probably be the same even in the future. Be it a Punjabi bride or a Marwari bride, most brides prefer red lehengas, and it is a colour that has remained constant in trend.</p>.<p class="Question"><strong>Do brides continue to prioritise grandeur over comfort, or has that changed over the years?</strong></p>.<p>Unlike old times, today comfort is a major factor. One can only enjoy wearing their wedding outfit if they are comfortable.</p>.<p>Even after the wedding, people crave to wear their wedding outfits. If they are not comfortable, it would not be their favourite choice for future functions. </p>.<p class="Question"><strong>Is there a market for second-hand wedding attires in India?</strong></p>.<p>In the first world countries, pre-loved clothing is a thing, but in India, we are still to catch up with the trend. Wedding attire has a lot of emotional value attached to it, and people would not want to sell it.</p>.<p>Also, brides want to be the best version of themselves on their wedding day, so they want the perfect attire. However, I think that pre-loved clothing could be an option for others who are attending the function.</p>.<p class="Question"><strong>Do you think the fashion industry in India is slowly becoming sustainable?</strong></p>.<p>Fashion is one of the fields with maximum wastage. We are still trying to be a sustainable industry in India, but it is a long journey.</p>.<p>Many new and upcoming brands focus on the sustainability part a lot more than the old brands. Some brands use leftover materials to make accessories and other useful items.</p>.<p class="Question"><strong>How has it been to work with a team of 30 lesser-privileged women?</strong></p>.<p>They are amazing. They learned really quickly, and we trained them about how can we use even the last cutting of cloth that usually goes to waste.</p>.<p>They were surprised as they never thought that even the smallest piece of fabric could be transformed into something useful. </p>