<p>On October 9, Jio announced it would charge 6 paise a minute for calls to other networks. The calls were hitherto free.</p>.<p>That kicked up a storm, with angry customers saying the company had broken its promise of free calls.</p>.<p>The telecom battles---involving tariff, data packages and more---entered a new arena: social media.</p>.<p>Twitter became the eye of the storm with telecom companies taking not-so-veiled jabs at each other.</p>.<p>From Vodafone’s #FreeMeansFree campaign to Airtel’s #AbTohSahiChuno, the telecom giants were gunning for Jio.</p>.<p>Within 13 minutes of Jio’s announcement, Vodafone tweeted its customers could relax and keep enjoying the free calls promised. Their gif said, ‘Free means free.’</p>.<p>Idea put out just one ad, past midnight on October 10. It read, ‘Free calls on unlimited recharges. We truly mean it!’</p>.<p>Airtel also took a jibe at Jio, posting: ‘For some, unlimited means something else. For us, unlimited voice calls have always meant truly unlimited voice calls.’ The gif signed off with the text ‘Switch to a network that means what it says.’ In a barrage of ads, Vodafone and Airtel are saying they stick to their promises.</p>.<p>Jio hit back with snarky ads, all but naming and shaming their competitors. In their tweets, they snidely referred to Vodafone as ‘Woh-duh phone’.</p>.<p>On October 14, Jio put out an ad saying a user on a monthly average talks for 200 minutes to other networks, which means a billing of just Rs 12.</p>.<p>The ad war also brought up discussions on Internet speed and network coverage.</p>
<p>On October 9, Jio announced it would charge 6 paise a minute for calls to other networks. The calls were hitherto free.</p>.<p>That kicked up a storm, with angry customers saying the company had broken its promise of free calls.</p>.<p>The telecom battles---involving tariff, data packages and more---entered a new arena: social media.</p>.<p>Twitter became the eye of the storm with telecom companies taking not-so-veiled jabs at each other.</p>.<p>From Vodafone’s #FreeMeansFree campaign to Airtel’s #AbTohSahiChuno, the telecom giants were gunning for Jio.</p>.<p>Within 13 minutes of Jio’s announcement, Vodafone tweeted its customers could relax and keep enjoying the free calls promised. Their gif said, ‘Free means free.’</p>.<p>Idea put out just one ad, past midnight on October 10. It read, ‘Free calls on unlimited recharges. We truly mean it!’</p>.<p>Airtel also took a jibe at Jio, posting: ‘For some, unlimited means something else. For us, unlimited voice calls have always meant truly unlimited voice calls.’ The gif signed off with the text ‘Switch to a network that means what it says.’ In a barrage of ads, Vodafone and Airtel are saying they stick to their promises.</p>.<p>Jio hit back with snarky ads, all but naming and shaming their competitors. In their tweets, they snidely referred to Vodafone as ‘Woh-duh phone’.</p>.<p>On October 14, Jio put out an ad saying a user on a monthly average talks for 200 minutes to other networks, which means a billing of just Rs 12.</p>.<p>The ad war also brought up discussions on Internet speed and network coverage.</p>
