<p>New Delhi: Highlighting the growing popularity of gaming in India, a study by social media firm Meta said nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies.</p><p>A study by Meta GWI showed that more than three of four casual and real-money gamers in the country discover new games to play and purchase on social media, and more than 90 per cent of these do so on Meta platforms.</p><p>"Gaming is a top three vertical for Meta globally and we are particularly seeing our Advantage+ suite of automated ads drive growth for gaming brands," said Arun Srinivas, Director and Head (India), Ads Business, Meta.</p>.India to review tax on online gaming after March, official says.<p>Srinivas added that gaming is poised to play a leading role in India's techade.</p><p>The study revealed that 6 in 10 smartphone gamers game daily, and almost 90 per cent of real-money gamers take part in such activities at least weekly.</p><p>"Nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies," it said.</p><p>The study observed that major sporting events and festive period impact the types of games played.</p><p>According to the study, "88 per cent of consumers said they are more likely to switch from playing other real-money games to playing fantasy sports games during tentpole sporting events (such as the IPL and World Cup)."</p><p>Artificial intelligence, virtual reality, and augmented reality are the top three gaming technologies that most interest casual gamers in India, the study said.</p>
<p>New Delhi: Highlighting the growing popularity of gaming in India, a study by social media firm Meta said nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies.</p><p>A study by Meta GWI showed that more than three of four casual and real-money gamers in the country discover new games to play and purchase on social media, and more than 90 per cent of these do so on Meta platforms.</p><p>"Gaming is a top three vertical for Meta globally and we are particularly seeing our Advantage+ suite of automated ads drive growth for gaming brands," said Arun Srinivas, Director and Head (India), Ads Business, Meta.</p>.India to review tax on online gaming after March, official says.<p>Srinivas added that gaming is poised to play a leading role in India's techade.</p><p>The study revealed that 6 in 10 smartphone gamers game daily, and almost 90 per cent of real-money gamers take part in such activities at least weekly.</p><p>"Nearly half of casual gamers and 43 per cent of real-money gamers come from non-metro geographies," it said.</p><p>The study observed that major sporting events and festive period impact the types of games played.</p><p>According to the study, "88 per cent of consumers said they are more likely to switch from playing other real-money games to playing fantasy sports games during tentpole sporting events (such as the IPL and World Cup)."</p><p>Artificial intelligence, virtual reality, and augmented reality are the top three gaming technologies that most interest casual gamers in India, the study said.</p>