<p>Beverages major Coca-Cola on Friday said it will be the exclusive non-alcoholic beverage partner of the ICC for the upcoming Cricket World Cup.</p>.<p>Coca-Cola and The International Cricket Council (ICC) once again teamed up for the upcoming 2023 ICC Men’s Cricket World Cup, said a joint statement.</p>.<p>"The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC," it added.</p>.<p><strong>Also Read: <a href="https://www.deccanherald.com/opinion/is-there-hope-for-india-in-odi-world-cup-1228737.html">Is there hope for India in ODI World Cup?</a></strong></p>.<p>Coca-Cola will use its global reach to connect with fans around the world and inculcate true sportsmanship through a series of online and offline activations. </p>.<p>Coca-Cola India Vice President, Marketing, Arnab Roy Said: "We believe that the ICC Cricket World Cup is the biggest cricket event for the country. Partnership with the ICC provides us with a great opportunity to bring together our customers, consumers, brands and cricket".</p>.<p>The beverage major plans brand activations with its portfolio, including fan engagements, social media campaigns and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men's Cricket World Cup 2023.</p>.<p>ICC Chief Commercial Officer Anurag Dahiya said: "We are excited about our partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience set to captivate audiences and present a grand showcase of their emotions".</p>.<p>Last month, the ICC had announced the schedule for the Men's ODI world cup, which is set to commence on October 5 in Ahmedabad, where England and New Zealand will face each other.</p>
<p>Beverages major Coca-Cola on Friday said it will be the exclusive non-alcoholic beverage partner of the ICC for the upcoming Cricket World Cup.</p>.<p>Coca-Cola and The International Cricket Council (ICC) once again teamed up for the upcoming 2023 ICC Men’s Cricket World Cup, said a joint statement.</p>.<p>"The partnership entails Coca-Cola becoming the exclusive non-alcoholic beverage partner of the ICC," it added.</p>.<p><strong>Also Read: <a href="https://www.deccanherald.com/opinion/is-there-hope-for-india-in-odi-world-cup-1228737.html">Is there hope for India in ODI World Cup?</a></strong></p>.<p>Coca-Cola will use its global reach to connect with fans around the world and inculcate true sportsmanship through a series of online and offline activations. </p>.<p>Coca-Cola India Vice President, Marketing, Arnab Roy Said: "We believe that the ICC Cricket World Cup is the biggest cricket event for the country. Partnership with the ICC provides us with a great opportunity to bring together our customers, consumers, brands and cricket".</p>.<p>The beverage major plans brand activations with its portfolio, including fan engagements, social media campaigns and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men's Cricket World Cup 2023.</p>.<p>ICC Chief Commercial Officer Anurag Dahiya said: "We are excited about our partnership with Coca-Cola, which promises to deliver a refreshing cricketing experience set to captivate audiences and present a grand showcase of their emotions".</p>.<p>Last month, the ICC had announced the schedule for the Men's ODI world cup, which is set to commence on October 5 in Ahmedabad, where England and New Zealand will face each other.</p>