<p>Tata AIA Life Insurance on Wednesday announced on-boarding of Olympic gold medallist Neeraj Chopra as its brand ambassador in a multi-year deal, aimed at promoting health and wellness among policyholders, and going deeper into the tier II and III markets.</p>.<p>The javelin thrower clinched a gold medal at the recently-concluded Tokyo Olympics.</p>.<p>Tata AIA said the association with Chopra, a multi-year brand partnership, also marks the very first brand partnership to be signed with the champion, post his historic Olympic win.</p>.<p><strong><a href="https://www.deccanherald.com/sports/other-sports/tokyo-olympians-set-to-skip-national-boxing-championships-1028011.html" target="_blank">Read | Tokyo Olympians set to skip National Boxing Championships</a></strong></p>.<p>Over the next few years, Chopra will support Tata AIA's efforts in offering best-in-class life protection and health and wellness solutions to its consumers across the country.</p>.<p>The ongoing Covid-19 pandemic has also underlined the need for life and health insurance, more emphatically than ever.</p>.<p>Tata AIA said India's premium-to-GDP penetration is less than 3.5 per cent.</p>.<p>This underscores a clear and urgent need to fast-track the insurance journey in the country, and bringing Chopra on-board will inspire people to keep healthy and fit as well as help the company deepen its penetration in the tier II and III cities.</p>.<p><strong><a href="https://www.deccanherald.com/sports/indias-history-making-paralympians-return-to-rousing-reception-1027728.html" target="_blank">Read | India's history-making Paralympians return to rousing reception</a></strong></p>.<p>Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance said as a Vishisht Seva Medal (VSM) awardee in the army and a national icon, Chopra symbolises passion for excellence and commitment to serving the nation.</p>.<p>"For Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives," he said.</p>.<p>He said it will boost the company's prospect in going deeper into the tier II and III cities.</p>.<p>Post the pandemic the awareness for insurance, both life and health, has gone up in a great manner, he added.</p>.<p><strong>Check out latest videos from <i data-stringify-type="italic">DH</i>:</strong></p>
<p>Tata AIA Life Insurance on Wednesday announced on-boarding of Olympic gold medallist Neeraj Chopra as its brand ambassador in a multi-year deal, aimed at promoting health and wellness among policyholders, and going deeper into the tier II and III markets.</p>.<p>The javelin thrower clinched a gold medal at the recently-concluded Tokyo Olympics.</p>.<p>Tata AIA said the association with Chopra, a multi-year brand partnership, also marks the very first brand partnership to be signed with the champion, post his historic Olympic win.</p>.<p><strong><a href="https://www.deccanherald.com/sports/other-sports/tokyo-olympians-set-to-skip-national-boxing-championships-1028011.html" target="_blank">Read | Tokyo Olympians set to skip National Boxing Championships</a></strong></p>.<p>Over the next few years, Chopra will support Tata AIA's efforts in offering best-in-class life protection and health and wellness solutions to its consumers across the country.</p>.<p>The ongoing Covid-19 pandemic has also underlined the need for life and health insurance, more emphatically than ever.</p>.<p>Tata AIA said India's premium-to-GDP penetration is less than 3.5 per cent.</p>.<p>This underscores a clear and urgent need to fast-track the insurance journey in the country, and bringing Chopra on-board will inspire people to keep healthy and fit as well as help the company deepen its penetration in the tier II and III cities.</p>.<p><strong><a href="https://www.deccanherald.com/sports/indias-history-making-paralympians-return-to-rousing-reception-1027728.html" target="_blank">Read | India's history-making Paralympians return to rousing reception</a></strong></p>.<p>Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance said as a Vishisht Seva Medal (VSM) awardee in the army and a national icon, Chopra symbolises passion for excellence and commitment to serving the nation.</p>.<p>"For Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives," he said.</p>.<p>He said it will boost the company's prospect in going deeper into the tier II and III cities.</p>.<p>Post the pandemic the awareness for insurance, both life and health, has gone up in a great manner, he added.</p>.<p><strong>Check out latest videos from <i data-stringify-type="italic">DH</i>:</strong></p>