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Surf Excel

Whirlpool of India and HUL enter collaboration to market Surf Excel

The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience, according to a joint statement.

13 June 2024, 02:37 IST

Whirlpool of India and HUL enter collaboration to market Surf Excel

Whirlpool of India and HUL enter collaboration to market Surf Excel

Whirlpool of India and HUL enter collaboration to market Surf Excel

13 June 2024, 02:37 IST

'Daag Acche Hain': Surf Excel is HUL's first $1bn brand

Surf Excel is now one of the only brands in the entire consumer packaged goods sector in India to achieve a $1 billion market capitalisation

17 February 2023, 11:03 IST

'Daag Acche Hain': Surf Excel is HUL's first $1bn brand

17 February 2023, 11:03 IST

RBI should have taken inflation cue from Surf Excel

Unilever managed to walk a tightrope between quantity and price but commodity cost pressures became too intense to keep up the illusion of affordability

16 May 2022, 09:12 IST

Surf Excel's price rise should have warned RBI about inflation challenge

Surf Excel's price rise should have warned RBI about inflation challenge

RBI should have taken inflation cue from Surf Excel

16 May 2022, 09:12 IST

Holi ad: Does controversy sell?

Featuring a Hindu girl and a Muslim boy, it has triggered a ‘#BoycottSurfExcel’ campaign, but is it possible the brand factored the outrage into its promotions?

14 March 2019, 08:50 IST

Holi ad: Does controversy sell?

Holi ad: Does controversy sell?

Holi ad: Does controversy sell?

14 March 2019, 08:50 IST