<p>While having an online presence for one’s business might have sounded like a luxury a couple of years ago, having an omnichannel presence has become a no-brainer in the post-pandemic era.</p>.<p>The digital boom, coupled with the drop in offline sales due to the pandemic-induced lockdowns has pushed a lot of small businesses, including limited liability partnership (LLP) firms and sole proprietors, towards having an online presence.</p>.<p>This has kept the e-commerce solution companies busy, witnessing a surge in the adoption of their digital offerings like online marketplace & app stores, order management and warehouse management.</p>.<p>“Ever since the e-commerce space has witnessed a boom, the solution providers in the space have become a fulcrum between the marketplace, the small D2C (Direct-to-Customer) brands and micro retailers,” said Kapil Makhija, CEO, Unicommerce – a SaaS-based e-commerce solutions provider.</p>.<p>Besides pushing for an omnichannel presence, these brands also need ancillary services like logistics, order management and online marketing to ensure remain relevant in the new digital ecosystem.</p>.<p>“A lot of these D2C brands who have just gone live virtually need a host of online tools like a digital store, online payment gateway, social media integration and email marketing. To fill this gap, we have been providing our platform to third-party vendors who provide services like logistics, customer relationship management and so on,” said Sampad Swain, CEO and Co-founder, Instamojo – an e-commerce platform for D2C brands and MSMEs.</p>.<p>The e-commerce solutions providers concurred on the trend that they have been witnessing exponential growth in terms of inquiries and client onboarding for online marketplaces. Since all the services a business needs like order management and online marketplaces are provided in one place, the business doesn’t need to tie up with multiple partners throughout their journey, said Makhija.</p>.<p>Earlier in the year, as per the emerging e-commerce segments report by Unicommerce, the adoption of e-commerce in some segments like beauty & personal care products and health and pharma saw year-on-year growth of over 100 per cent.</p>.<p>“The D2C brands and the retailers have started looking at these tools as cost of doing business” and hence are adapting to this form, Swain said.</p>.<p><strong>Check out the latest videos from <i data-stringify-type="italic">DH</i>:</strong></p>
<p>While having an online presence for one’s business might have sounded like a luxury a couple of years ago, having an omnichannel presence has become a no-brainer in the post-pandemic era.</p>.<p>The digital boom, coupled with the drop in offline sales due to the pandemic-induced lockdowns has pushed a lot of small businesses, including limited liability partnership (LLP) firms and sole proprietors, towards having an online presence.</p>.<p>This has kept the e-commerce solution companies busy, witnessing a surge in the adoption of their digital offerings like online marketplace & app stores, order management and warehouse management.</p>.<p>“Ever since the e-commerce space has witnessed a boom, the solution providers in the space have become a fulcrum between the marketplace, the small D2C (Direct-to-Customer) brands and micro retailers,” said Kapil Makhija, CEO, Unicommerce – a SaaS-based e-commerce solutions provider.</p>.<p>Besides pushing for an omnichannel presence, these brands also need ancillary services like logistics, order management and online marketing to ensure remain relevant in the new digital ecosystem.</p>.<p>“A lot of these D2C brands who have just gone live virtually need a host of online tools like a digital store, online payment gateway, social media integration and email marketing. To fill this gap, we have been providing our platform to third-party vendors who provide services like logistics, customer relationship management and so on,” said Sampad Swain, CEO and Co-founder, Instamojo – an e-commerce platform for D2C brands and MSMEs.</p>.<p>The e-commerce solutions providers concurred on the trend that they have been witnessing exponential growth in terms of inquiries and client onboarding for online marketplaces. Since all the services a business needs like order management and online marketplaces are provided in one place, the business doesn’t need to tie up with multiple partners throughout their journey, said Makhija.</p>.<p>Earlier in the year, as per the emerging e-commerce segments report by Unicommerce, the adoption of e-commerce in some segments like beauty & personal care products and health and pharma saw year-on-year growth of over 100 per cent.</p>.<p>“The D2C brands and the retailers have started looking at these tools as cost of doing business” and hence are adapting to this form, Swain said.</p>.<p><strong>Check out the latest videos from <i data-stringify-type="italic">DH</i>:</strong></p>