<p>Spotify Technology is mulling adding full-length music videos to its app, which could help the music streaming platform compete with TikTok and Alphabet Inc's YouTube, <em>Bloomberg News</em> reported on Friday, citing people familiar with the matter.</p>.<p>Spotify, which did not immediately respond to a <em>Reuters </em>request for comment, already allows artists to upload looping GIFs, which plays when a music track is playing.</p>.<p>Spotify, which already has more than 100,000 podcasts with videos, has begun talks with partners about the product, the report said.</p>.<p>It is looking to attract more Gen Z audiences away from YouTube and TikTok's short-form video platforms. YouTube already has a music streaming service dubbed YouTube Music, with music videos.</p>.<p>Earlier this month, Spotify said it would cut 200 jobs from its podcast unit in its second round of layoffs, as it looks to restructure after years of heavy investment. </p>
<p>Spotify Technology is mulling adding full-length music videos to its app, which could help the music streaming platform compete with TikTok and Alphabet Inc's YouTube, <em>Bloomberg News</em> reported on Friday, citing people familiar with the matter.</p>.<p>Spotify, which did not immediately respond to a <em>Reuters </em>request for comment, already allows artists to upload looping GIFs, which plays when a music track is playing.</p>.<p>Spotify, which already has more than 100,000 podcasts with videos, has begun talks with partners about the product, the report said.</p>.<p>It is looking to attract more Gen Z audiences away from YouTube and TikTok's short-form video platforms. YouTube already has a music streaming service dubbed YouTube Music, with music videos.</p>.<p>Earlier this month, Spotify said it would cut 200 jobs from its podcast unit in its second round of layoffs, as it looks to restructure after years of heavy investment. </p>