The self-made Chinese billionaire battling to save his empire

From rural poverty to real-estate billions, the fortunes of Xu Jiayin mirrored China's runaway economic growth for much of the past two decades -- but now he is battling to save his Evergrande conglomerate from a quagmire of debt.

The 63-year-old was once China's richest man, with a taste for luxury labels and yachts, and a nose for praising the Communist Party that steered the economy to a home-ownership boom.

Xu's wealth was estimated at $43 billion four years ago, according to the Bloomberg Billionaires Index.

But that is now down to $8 billion as Evergrande sags under hundreds of billions of dollars of debt and fears mount of a collapse that could ricochet across the global economy.

Xu, whose mother died when he was a year old, recalled in a 2017 speech how he ate only sweet potato and steamed bread in his school years.

"The sheets I laid, the quilts I covered, and the clothes I wore were all covered with piles of patches," said Xu, also known as Hui Ka Yan in Cantonese.

"At that time, my greatest wish was to go out of the countryside, find a job and be able to eat better food."

After leaving school in 1976 -- the end of the decade-long Cultural Revolution -- he struggled to find work.

As colleges reopened, Xu studied metallurgy and was later assigned to a state-run steel factory.

He left in 1992 for Shenzhen, the buzzing heart of China's reform and opening-up experiment in the 1990s, before founding Evergrande in 1996.

Evergrande threw itself into mass development, building in-demand apartments across China and capitalising on its rapid wealth accumulation.

The group listed in Hong Kong in 2009, raising HK$70.5 billion (US$9 billion) in its initial public offering, making it China's largest private real-estate company and Xu the mainland's richest man.

In 2010, Xu bought the struggling Guangzhou football team, renaming it Guangzhou Evergrande and pouring money into world-class players and coaches.

A football novice when he bought the club, Xu helped the team win eight league championships.

According to the SuperYachtFan website, Xu is the owner of a $60-million yacht.

He also has a private jet, which Australian media reported he used for scouting out Sydney development opportunities in 2014.

Xu also became known for a love of luxury labels, particularly French brand Hermes -- earning the nickname "Belt Xu" after wearing a Hermes belt for the national political congress in 2012.

Some have speculated his success has come from useful close relationships, including with the brother of former premier Wen Jiabao.

Xu has attributed his success to education -- and the Communist Party.

"Without the resumption of the national college entrance examination, I am still in the countryside. Without a state grant of 14 yuan, I couldn't go to university. Without the country's reform and opening up, Evergrande is not what it is today," he said.

"Everything of Evergrande is given by the Party, the state and the society."

But Xu is now facing a government crackdown on extreme wealth, with President Xi Jinping leading a drive for "common prosperity" against vast wealth.

Evergrande started to falter under the new "three red lines" imposed on developers in a state crackdown in August 2020 -- forcing the group to offload properties at increasingly steep discounts.

Check out DH's latest videos: