<p>The world has fawned over diamonds since time immemorial and this November 11, another rare gemstone set a world record at the famous Christie’s auction in Geneva.</p>.<p>The rare purplish-red diamond ring was sold at the auction at $ 2.77 million (20.4 crores) , <a href="https://aninews.in/news/lifestyle/fashion/super-rare-purplish-red-diamond-sold-at-277-million-at-christies-auction20201111165432/"><em>ANI</em></a> reported. The rectangular-cut diamond is mounted on a platinum and gold ring nestled between two heart-shaped diamonds. </p>.<p>The 1.05-carat diamond was bought by Tiara Gems and Jewellery DMCC, owned by a Dubai-based Indian expat Ashish Vijay Jain.</p>.<p>“The jewellery industry is growing rapidly, becoming more competitive and must be sensitive to consumer sentiment. Amidst the Covid-19 pandemic, there will always be interest for rare stores, which are an investment opportunity,” Jain said.</p>.<p>The rarity of the diamond comes from its colour, which is attributed to gliding atoms in the structure of the diamond.</p>
<p>The world has fawned over diamonds since time immemorial and this November 11, another rare gemstone set a world record at the famous Christie’s auction in Geneva.</p>.<p>The rare purplish-red diamond ring was sold at the auction at $ 2.77 million (20.4 crores) , <a href="https://aninews.in/news/lifestyle/fashion/super-rare-purplish-red-diamond-sold-at-277-million-at-christies-auction20201111165432/"><em>ANI</em></a> reported. The rectangular-cut diamond is mounted on a platinum and gold ring nestled between two heart-shaped diamonds. </p>.<p>The 1.05-carat diamond was bought by Tiara Gems and Jewellery DMCC, owned by a Dubai-based Indian expat Ashish Vijay Jain.</p>.<p>“The jewellery industry is growing rapidly, becoming more competitive and must be sensitive to consumer sentiment. Amidst the Covid-19 pandemic, there will always be interest for rare stores, which are an investment opportunity,” Jain said.</p>.<p>The rarity of the diamond comes from its colour, which is attributed to gliding atoms in the structure of the diamond.</p>