<p>Social media platform Meta on Wednesday said it has joined hands with Federation of Automobile Dealers Associations (FADA) to enable auto dealers across the country to reach consumers digitally. </p>.<p>The announcement of the programme Move with Meta was made at the Auto Expo 2023 in Greater Noida.</p>.<p>It would upskill more than 3,000 auto dealers across the country to build a social presence and digitise using Meta platforms, the social media giant said. </p>.<p>FADA, currently, represents 15,000 auto dealers across the country.</p>.<p>With people increasingly relying on digital touchpoints to decide on their automobile purchases, auto dealers have felt an urgent need to become discoverable to customers online, it said. </p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/dh-wheels/auto-expo-2023-opens-suzuki-motor-unveils-concept-electric-suv-1179890.html" target="_blank">Auto Expo 2023 opens, Suzuki Motor unveils concept electric SUV</a></strong></p>.<p>Meta platforms enable auto dealers to build a social presence through its key products, such as Stories, Reels, Business messaging, and Facebook and WhatsApp Groups.</p>.<p>It added that Facebook and Instagram also help auto dealers with a more efficient model of lead generation through hyperlocal outreach.</p>.<p>Saugato Bhowmik, Director - Auto, CPG, and D2C for Meta in India, said, "Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and customer engagement for dealers in a hyperlocal manner".</p>.<p>Manish Raj Singhania, President of FADA, said Meta has helped dealers create a social presence and generate online leads with minimal investment. </p>.<p>"With digital penetration increasing, our endeavour is to help scale India's auto dealers across geographies and demographics to connect with customers online," he said.</p>.<p>Participating in a discussion on the initiative, Ranjivjit Singh - Chief Growth Officer - Hero MotoCorp said the dealer digitisation initiatives by Meta in one stroke serve the consumers, dealerships, and OEMs equally.</p>.<p>"We have been partnering closely with Meta on the dealer digitisation programme, and we are now enhancing this association by rolling out an AI-powered platform for the marketing needs of our dealers," he said.</p>
<p>Social media platform Meta on Wednesday said it has joined hands with Federation of Automobile Dealers Associations (FADA) to enable auto dealers across the country to reach consumers digitally. </p>.<p>The announcement of the programme Move with Meta was made at the Auto Expo 2023 in Greater Noida.</p>.<p>It would upskill more than 3,000 auto dealers across the country to build a social presence and digitise using Meta platforms, the social media giant said. </p>.<p>FADA, currently, represents 15,000 auto dealers across the country.</p>.<p>With people increasingly relying on digital touchpoints to decide on their automobile purchases, auto dealers have felt an urgent need to become discoverable to customers online, it said. </p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/dh-wheels/auto-expo-2023-opens-suzuki-motor-unveils-concept-electric-suv-1179890.html" target="_blank">Auto Expo 2023 opens, Suzuki Motor unveils concept electric SUV</a></strong></p>.<p>Meta platforms enable auto dealers to build a social presence through its key products, such as Stories, Reels, Business messaging, and Facebook and WhatsApp Groups.</p>.<p>It added that Facebook and Instagram also help auto dealers with a more efficient model of lead generation through hyperlocal outreach.</p>.<p>Saugato Bhowmik, Director - Auto, CPG, and D2C for Meta in India, said, "Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and customer engagement for dealers in a hyperlocal manner".</p>.<p>Manish Raj Singhania, President of FADA, said Meta has helped dealers create a social presence and generate online leads with minimal investment. </p>.<p>"With digital penetration increasing, our endeavour is to help scale India's auto dealers across geographies and demographics to connect with customers online," he said.</p>.<p>Participating in a discussion on the initiative, Ranjivjit Singh - Chief Growth Officer - Hero MotoCorp said the dealer digitisation initiatives by Meta in one stroke serve the consumers, dealerships, and OEMs equally.</p>.<p>"We have been partnering closely with Meta on the dealer digitisation programme, and we are now enhancing this association by rolling out an AI-powered platform for the marketing needs of our dealers," he said.</p>