<p>Fashion and lifestyle e-commerce platform Myntra on Friday said it has named Nandita Sinha as its Chief Executive Officer.</p>.<p>Her appointment is effective January 1, 2022, and she will report to Flipkart Group CEO Kalyan Krishnamurthy.</p>.<p>Sinha succeeds Amar Nagaram, who quit Myntra last month after leading the company as the CEO for nearly three years.</p>.<p>She will join Myntra from group company Flipkart, where, as Vice President, Customer Growth and Marketing, she is currently leading the overall charter for marketing.</p>.<p>As a seasoned leader in the consumer internet space, Sinha has deep expertise in leading businesses, and driving tech-pivoted growth and innovation, a statement said.</p>.<p>During her about eight-year tenure at Flipkart, she has worked across multiple roles and categories, including beauty and personal care, books and general merchandise, home and furniture and has built a strong organisation, grooming several future leaders with her exemplary people skills, it added.</p>.<p>She had joined Flipkart in August 2013 after stints in Hindustan Unilever Ltd and Britannia Industries Ltd.</p>.<p>Before joining Flipkart, she was the co-founder at MyBabyCart.com, an e-commerce site.</p>.<p>“Myntra is integral to the group as an organisation that leads the charter on fashion, beauty and lifestyle, solving the dynamic needs of the modern fashion-conscious consumer. As the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for Myntra as a separate company," Flipkart Group CEO Kalyan Krishnamurthy said.</p>.<p>He exuded confidence that given Sinha's strong background in driving businesses and an acute focus on customer-centricity, she will be instrumental in defining the next phase of Myntra's evolution as its CEO.</p>.<p>“As a leading player in the space, Myntra has played a key role in revolutionising how people shop fashion and beauty, on the back of an amazing customer experience. I am very excited about my new role and look forward to the opportunity of driving Myntra's vision of democratising fashion further while working with a very talented team at Myntra," Sinha said.</p>
<p>Fashion and lifestyle e-commerce platform Myntra on Friday said it has named Nandita Sinha as its Chief Executive Officer.</p>.<p>Her appointment is effective January 1, 2022, and she will report to Flipkart Group CEO Kalyan Krishnamurthy.</p>.<p>Sinha succeeds Amar Nagaram, who quit Myntra last month after leading the company as the CEO for nearly three years.</p>.<p>She will join Myntra from group company Flipkart, where, as Vice President, Customer Growth and Marketing, she is currently leading the overall charter for marketing.</p>.<p>As a seasoned leader in the consumer internet space, Sinha has deep expertise in leading businesses, and driving tech-pivoted growth and innovation, a statement said.</p>.<p>During her about eight-year tenure at Flipkart, she has worked across multiple roles and categories, including beauty and personal care, books and general merchandise, home and furniture and has built a strong organisation, grooming several future leaders with her exemplary people skills, it added.</p>.<p>She had joined Flipkart in August 2013 after stints in Hindustan Unilever Ltd and Britannia Industries Ltd.</p>.<p>Before joining Flipkart, she was the co-founder at MyBabyCart.com, an e-commerce site.</p>.<p>“Myntra is integral to the group as an organisation that leads the charter on fashion, beauty and lifestyle, solving the dynamic needs of the modern fashion-conscious consumer. As the forerunner of several innovations and unique consumer experiences, our aspirations continue to grow for Myntra as a separate company," Flipkart Group CEO Kalyan Krishnamurthy said.</p>.<p>He exuded confidence that given Sinha's strong background in driving businesses and an acute focus on customer-centricity, she will be instrumental in defining the next phase of Myntra's evolution as its CEO.</p>.<p>“As a leading player in the space, Myntra has played a key role in revolutionising how people shop fashion and beauty, on the back of an amazing customer experience. I am very excited about my new role and look forward to the opportunity of driving Myntra's vision of democratising fashion further while working with a very talented team at Myntra," Sinha said.</p>