<p>The Covid-19 outbreak has affected many sectors, and fashion is no exception. Having gone through many layers of changes, people are<br />navigating their personal style while keeping comfort in mind.</p>.<p>From around-the-house alternatives to vibrant colours, here’s everything you need to know about the current fashion scenario.</p>.<p><strong><span class="bold">Conscious investment</span></strong></p>.<p>The pandemic has resulted in a slight shift in consumer preferences when it comes to fashion.</p>.<p>It opened doors to new niche categories such as loungewear and co-ords, Nishit Garg, vice president and head of fashion at Flipkart tells <span class="italic">Metrolife</span>.</p>.<p>Companies are witnessing maximum purchases from customers in the 18 to 35 age group.</p>.<p>“Many consumers today are wary about the pieces they invest in and are more conscious about the choices they make,” he adds.</p>.<p>“Additionally, with large-scale festivities and nuptials being replaced with intimate and virtual weddings, we observed an increase in demand for affordable lehengas, saris and other ethnic wear,” he states.</p>.<p><strong><span class="bold">Work from home fashion</span></strong></p>.<p>Saurabh Srivastava, director and head of Amazon Fashion India, says that working from home has embraced comfort over style at a larger scale.</p>.<p>“The sales for formal and party appropriate clothes, shoes and accessories have seen a momentary dip. Travel essentials are no longer in demand,” he states.</p>.<p>Products such as women’s western wear, athleisure, comfort wear, fashion jewellery are popular among the Gen Z customer base, whereas, sportswear, ethnic, kids apparel, women’s shoes are more favoured by the millennial category, he mentions.</p>.<p>“We also observed an increased demand for maternity wear and newborn apparel,” he adds.</p>.<p><strong><span class="bold">Dopamine dressing</span></strong></p>.<p>While most trends are leaning towards comfort, ‘feel good’ clothing in vibrant hues like neons, bright solids, tie-and-dye styles, and cheerful prints have no less of traffic, says Adwaita Nayar, chief executive officer of Nykaa Fashion. </p>.<p>Jeans are also likely to remain a wardrobe staple, albeit in different avatars.</p>.<p>“Any product that can be styled in multiple ways and used on multiple occasions dominates the shopping carts,” she adds.</p>.<p>She also mentions that there is a clear inclination towards content that is<br />relatable and personalised, and consumers are gravitating towards platforms that are investing in making this a part of the shopping experience.</p>
<p>The Covid-19 outbreak has affected many sectors, and fashion is no exception. Having gone through many layers of changes, people are<br />navigating their personal style while keeping comfort in mind.</p>.<p>From around-the-house alternatives to vibrant colours, here’s everything you need to know about the current fashion scenario.</p>.<p><strong><span class="bold">Conscious investment</span></strong></p>.<p>The pandemic has resulted in a slight shift in consumer preferences when it comes to fashion.</p>.<p>It opened doors to new niche categories such as loungewear and co-ords, Nishit Garg, vice president and head of fashion at Flipkart tells <span class="italic">Metrolife</span>.</p>.<p>Companies are witnessing maximum purchases from customers in the 18 to 35 age group.</p>.<p>“Many consumers today are wary about the pieces they invest in and are more conscious about the choices they make,” he adds.</p>.<p>“Additionally, with large-scale festivities and nuptials being replaced with intimate and virtual weddings, we observed an increase in demand for affordable lehengas, saris and other ethnic wear,” he states.</p>.<p><strong><span class="bold">Work from home fashion</span></strong></p>.<p>Saurabh Srivastava, director and head of Amazon Fashion India, says that working from home has embraced comfort over style at a larger scale.</p>.<p>“The sales for formal and party appropriate clothes, shoes and accessories have seen a momentary dip. Travel essentials are no longer in demand,” he states.</p>.<p>Products such as women’s western wear, athleisure, comfort wear, fashion jewellery are popular among the Gen Z customer base, whereas, sportswear, ethnic, kids apparel, women’s shoes are more favoured by the millennial category, he mentions.</p>.<p>“We also observed an increased demand for maternity wear and newborn apparel,” he adds.</p>.<p><strong><span class="bold">Dopamine dressing</span></strong></p>.<p>While most trends are leaning towards comfort, ‘feel good’ clothing in vibrant hues like neons, bright solids, tie-and-dye styles, and cheerful prints have no less of traffic, says Adwaita Nayar, chief executive officer of Nykaa Fashion. </p>.<p>Jeans are also likely to remain a wardrobe staple, albeit in different avatars.</p>.<p>“Any product that can be styled in multiple ways and used on multiple occasions dominates the shopping carts,” she adds.</p>.<p>She also mentions that there is a clear inclination towards content that is<br />relatable and personalised, and consumers are gravitating towards platforms that are investing in making this a part of the shopping experience.</p>