<p>Known for lending his voice for films like ‘M.S. Dhoni: The Untold Story’, ‘Hate Story’ and ‘De De Pyaar De’, among many others, and even the Hindi versions of ‘Aladdin’ and ‘The Lion King’, Armaan Malik is quickly becoming a popular Bollywood singer. </p>.<p>The latest notch in his belt was the release of his first English single ‘Control’ with Arista Records. </p>.<p>He talks to <em>Metrolife</em> about working in a new industry. </p>.<p class="Question"><strong>It has been a week since your new single released. How do you feel?</strong></p>.<p>The kind of support and positive messages I have been receiving from everyone is surreal. The song is number one on iTunes in India and the traction is growing every day across all platforms. </p>.<p class="Question"><strong>What was it like working on a new style? </strong></p>.<p>Well, that’s the thing. This is not a new style for me; it has been a part of my DNA as a singer. The reason why people might think this is new is because I haven’t had the right opportunity to do this before. I didn’t unlearn anything; I only absorbed more skills and added them to my existing musical knowledge. Over time, through practice, I have developed my own technique to easily switch between singing English and other languages. </p>.<p class="Question"><strong>Tell us about the music video of ‘Control’. It seems a little out of your comfort zone…</strong></p>.<p>The video has a very magical feel to it. Visually, it is very cool and has a strong neon theme. Bobby Hanaford has done a fabulous job bringing my vision to life. I was pretty confident during the shoot and this is the new avatar of Armaan Malik. It will take some time for people to get used to it. </p>.<p class="Question"><strong>In the 90s, albums and independent artistes were a hit but it slowed down in between. That trend is picking up again. How do you feel about that? </strong></p>.<p>I am absolutely delighted! This was the phase I was waiting for. We can finally say that the birth of the music industry is taking place in India.</p>.<p>For a long time, the industry was mostly centered around Bollywood to reach the masses. Not negating the fact that Bollywood is still and will always be a massive avenue for artistes. But with many digital platforms, independent artistes have been strengthened with the power to reach out and make their voices heard. </p>.<p class="Question"><strong>What are your upcoming projects? </strong></p>.<p>I am working on quite a lot of new songs. The focus this year is going to be on non-film music. I also have a few exciting Bollywood projects coming up. </p>
<p>Known for lending his voice for films like ‘M.S. Dhoni: The Untold Story’, ‘Hate Story’ and ‘De De Pyaar De’, among many others, and even the Hindi versions of ‘Aladdin’ and ‘The Lion King’, Armaan Malik is quickly becoming a popular Bollywood singer. </p>.<p>The latest notch in his belt was the release of his first English single ‘Control’ with Arista Records. </p>.<p>He talks to <em>Metrolife</em> about working in a new industry. </p>.<p class="Question"><strong>It has been a week since your new single released. How do you feel?</strong></p>.<p>The kind of support and positive messages I have been receiving from everyone is surreal. The song is number one on iTunes in India and the traction is growing every day across all platforms. </p>.<p class="Question"><strong>What was it like working on a new style? </strong></p>.<p>Well, that’s the thing. This is not a new style for me; it has been a part of my DNA as a singer. The reason why people might think this is new is because I haven’t had the right opportunity to do this before. I didn’t unlearn anything; I only absorbed more skills and added them to my existing musical knowledge. Over time, through practice, I have developed my own technique to easily switch between singing English and other languages. </p>.<p class="Question"><strong>Tell us about the music video of ‘Control’. It seems a little out of your comfort zone…</strong></p>.<p>The video has a very magical feel to it. Visually, it is very cool and has a strong neon theme. Bobby Hanaford has done a fabulous job bringing my vision to life. I was pretty confident during the shoot and this is the new avatar of Armaan Malik. It will take some time for people to get used to it. </p>.<p class="Question"><strong>In the 90s, albums and independent artistes were a hit but it slowed down in between. That trend is picking up again. How do you feel about that? </strong></p>.<p>I am absolutely delighted! This was the phase I was waiting for. We can finally say that the birth of the music industry is taking place in India.</p>.<p>For a long time, the industry was mostly centered around Bollywood to reach the masses. Not negating the fact that Bollywood is still and will always be a massive avenue for artistes. But with many digital platforms, independent artistes have been strengthened with the power to reach out and make their voices heard. </p>.<p class="Question"><strong>What are your upcoming projects? </strong></p>.<p>I am working on quite a lot of new songs. The focus this year is going to be on non-film music. I also have a few exciting Bollywood projects coming up. </p>