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GenZ

India's 377 million Gen Zs add $860 billion to country's overall consumer expenditure: Report

Gen Z is the generation of people born between 1996 and 2010.

16 October 2024, 00:10 IST

India's 377 million Gen Zs add $860 billion to country's overall consumer expenditure: Report

India's 377 million Gen Zs add $860 billion to country's overall consumer expenditure: Report

India's 377 million Gen Zs add $860 billion to country's overall consumer expenditure: Report

16 October 2024, 00:10 IST

One in 4 GenZ respondents drawn to new-age jobs, 43% ready to give up work-life balance: Study

Around 46 per cent feel financial constraints as a barrier to pursuing their choice of career. However, over 90% are confident in achieving their dream despite the barriers.

08 August 2024, 09:55 IST

One in 4 GenZ respondents drawn to new-age jobs, 43% ready to give up work-life balance: Study

One in 4 GenZ respondents drawn to new-age jobs, 43% ready to give up work-life balance: Study

One in 4 GenZ respondents drawn to new-age jobs, 43% ready to give up work-life balance: Study

08 August 2024, 09:55 IST

Social media influencers are pixie dust in advertising

If the Rajasthan government’s decision generates a spate of creative content, it could become an example for other state governments to emulate, quickly.

04 July 2023, 10:33 IST

Social media influencers are pixie dust in advertising

Social media influencers are pixie dust in advertising

Social media influencers are pixie dust in advertising

04 July 2023, 10:33 IST

Understanding zoomers’workplace behaviour

Virtual platforms and lifestyle have irreversible conditioning on Gen Zers’ values, writes Umashankar K

03 October 2022, 17:14 IST

Understanding zoomers’workplace behaviour

Understanding zoomers’workplace behaviour

Understanding zoomers’workplace behaviour

03 October 2022, 17:14 IST